On June 16, select students from three different San Diego high schools convergeed on the ESET building in Little Italy for a week of intensive education in the art of defending computer systems. They call it Cyber Boot Camp, and two dozen students will experience five days of hands-on instruction, plus lectures from leading cyber security experts from San Diego companies as well as local and national law enforcement.
Right now, there is a critical shortage of people with the skills and training required to defend computer systems against the growing ranks of criminals who range from well organized gangs of cyber criminals to terrorists, plus a complex mix of state and nonstate players. Addressing that shortage, through improvements in education and career guidance, is vital to the future health of our digital economy.
The players
As one of the world’s leading centers for cyber security, San Diego has pioneered exciting new ways to engage young people in the vital effort to protect the data and systems upon which so much of modern life depends. In March, the cyber competition known as the San Diego Mayor’s Cyber Cup marked its fifth year, with more than 50 teams competing, with eight students on each team. In previous years, ESET and the nonprofit Securing Our eCity Foundation (SOeC) have invited the first place team to Cyber Boot Camp, but this year was different: The top three teams were invited.
Participating in this year’s boot camp are cup winners Canyon Crest Academy, second place Westview High School — the school that won last year — and third place Mira Mesa High School.
The prospect of guiding as many as 24 students, each with their own workstation, through the complexities of today’s cyber attack-and defend scenarios was at first quite daunting, said ESET Security Researcher Cameron Camp, lead instructor and developer of the boot camp’s curriculum. However, the event’s organizer, SOeC, was able to line up an impressive roster of volunteers to assist. Said Camp, “With the support we’re getting from SOeC volunteers and the local community, including UCSD, as well as some great corporate sponsors, I think this will be a great experience for the students.”
Career path
According to Cyber Boot Camp alumni Vineel Adusumilli, “The Cyber Boot Camp was a terrific learning experience, combining lab work using the latest tools with insights from experienced security professionals.” Adusumilli, a graduate of Westview High, was the leading point scorer in last year’s Cyber Boot Camp and is now a sophomore at MIT.
While there are no grades for boot camp, many students who have participated in the event said they found it helped them to evaluate cyber security as a possible career path, exposing them to many different aspects of the high-demand profession. With guest speakers from both the industry and government, students get a full picture of the cyber disciplines, from secure computer coding to security architecture and from defending systems to catching and prosecuting the criminals.
The fact that cyber crime is on the rise will come as no surprise if you recently received a notice from a store or bank saying it’s time to change your password or get a new credit card. The resulting surge in demand for skilled cyber security professionals is reflected in projected 2013/14 employment growth in San Diego County of 13 percent for cyber security firms, more than six times the overall projected employment growth for the county. Cyber Boot Camp is one more reason that San Diego is achieving global recognition as a cyber center of excellence.
About Securing Our eCity Foundation
Securing Our eCity Foundation (SOeC) is a 501 (c)3 non-profit organization focused on cybersecurity awareness and education. Our mission is to enable every San Diegan to live, work and play safely in the cyber world.
The Foundation, formed in late 2011, is built on an initiative started in mid-2008 by ESET North America, an internet security company. Supported through generous donations from organizations like ESET North America and San Diego Gas & Electric, SOeC helps facilitate a safer cyber experience for digital citizens in the greater San Diego area.
For more information, visit www.securingourecity.org or call + 1.619.630.2444
International Women’s Hackathon at Cal State San Marcos (10/11)
updatesOctober 11, 2014
8:30am to 8:30pm
Where:
Cal State San Marcos
333 S Twin Oaks Valley Rd.
San Marcos, CA 92078
RSVP:
http://www.eventbrite.com/e/oct-11-2014-international-womens-hackathon-at-cal-state-san-marcos-registration-13111929133
More info:
http://SanDiegoHackathon.org
The International Women’s Hackathon is sponsored by Microsoft Research to empower young women leaders in computer science. The event is open to all female students, ages 16 and older. Teams of 4–6 girls will make a website, game, cloud based service, application, or mobile app to address one of the two challenges: Disaster Response or Climate Data.
California State University San Marcos participated in the April 2014 International Women’s Hackathon, along with 50 other campuses around the globe. We are excited to participate again on Oct 11, 2014 – by providing a fun learning environment for girls to get more exposure to computer programming, IT pros, mentors, companies and community members involved in this vibrant industry!
Downloads:
SanDiego.gov Site Redesign Survey Deadline (9/19)
updatesSept. 19, 2014 – Deadline to complete Mayor Faulconer’s City website redesign survey.
On Aug. 28, City of San Diego Mayor Kevin Faulconer teamed with San Diego Code for America for a cool Google Hangout where he announced a call for local startups and tech vendors to join him in overhauling the City website.
Sign up for the survey:
http://www.sandiego.gov/mayor/programs/siteredesign/
Watch Mayor Kevin Faulconer’s announcement on Google Hangout:
StartupCamp Application Deadline (10/30)
updatesApplications to compete in the pitch competition for the next StartupCamp can be found on the link below – DUE Oct 30: http://sandiego.plugandplaytechcenter.com/programs/apply
Reminder that EACH startup receives $25,000 in funding plus 3 months of free office space and mentoring in Sunnyvale as they prep for the EXPO pitch (San Diego startups are guaranteed a slot once they are selected for StartupCamp!)
Anametrix for Tableau Debuts as First Multichannel Marketing Analytics Platform for Tableau
Press ReleaseAnametrix for Tableau Debuts as First Multichannel Marketing Analytics Platform for Tableau
Anametrix Enables Marketers to Optimize Performance by Unifying, Analyzing and Reporting Multichannel Data Using Tableau
SEATTLE – TABLEAU CONFERENCE – Sept. 8, 2014 – Anametrix, the first cloud-based, real-time marketing analytics platform, today launches Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics and share insights using the full functionality of Tableau.
NEWS HIGHLIGHTS
• Anametrix for Tableau is the first and only solution to combine marketing analytics with Tableau, the industry-leading business intelligence platform, enabling marketers to more easily use data to make decisions and optimize performance across all marketing channels.
• The Anametrix solution automatically consolidates data from dozens of marketing sources into a cloud-based data warehouse, enabling marketers to liberate their data from third-party vendors − including web analytics, email, advertising, social and mobile platforms. Marketers can then analyze and visualize performance of marketing programs entirely within Tableau Desktop or Tableau Server, easily building interactive dashboards and reports from multiple devices.
• Anametrix for Tableau is fully cloud-based, providing marketing organizations with all the capabilities of Tableau without having to purchase hardware or install complex server software. Alternatively, customers can use their own licenses of Tableau inside their own corporate firewalls.
• Visit Anametrix at the Tableau Conference 2014 this week in Seattle from Sept. 8-12. A conference sponsor, Anametrix offers demos of Anametrix for Tableau at Booth 416.
QUOTES
Pelin Thorogood, CEO of Anametrix
“For the most effective multichannel marketing, businesses need to combine digital marketing data, which defines relationships with consumers across diverse online platforms, with corporate finance, CRM and sales data that resides largely inside the firewall. Now, with Anametrix for Tableau, marketers for the first time can unify all of that data in the intuitive Tableau interface for drill-down analysis and decision support. This is the convergence of BI and marketing analytics, the logical next step for marketers seeking to optimize marketing results based on data-driven consumer insights.”
Jim Sterne, Digital Analytics Association’s founding president and chairman, eMetrics Marketing Optimization Summit’s founder and Anametrix Advisory Board Member
“We’ve seen a dramatic increase in the popularity and use of Tableau Software among marketers. Now Anametrix leads the analytics industry by becoming the first to integrate multichannel marketing analytics with Tableau. That’s going to make a big difference for marketers eager to apply data insights to optimize their marketing across the entire spectrum of traditional and digital platforms.”
ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, California. For more information, visit www.anametrix.com
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Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.
Media Contact:
Kimberly Stoddard
415.806.5793
[email protected]
Request for Applications: Zesty Small Business Incubator
updatesHashtag Ads Looks To Monetize Average Joe’s Social Content
Press ReleaseSAN DIEGO—July 8, 2014— Hashtag Ads has launched a new platform, currently in beta, where social influencers and advertisers can join forces to enhance their influence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s message — all while making some mula.
Hashtag Ads offers a sign-up option for social influencers, those who have a substantial presence via social media, and social advertisers, those who desire to strengthen their company’s social media presence by driving high quality traffic to their business or brand. Hashtag Ads pairs social influencers with relevant social advertisers, depending on their niche. Once matched, a campaign is developed and the advertisers’ message is circulated throughout the influencers’ social media networks. Hashtag Ads offers real-time metrics, allowing the advertiser to measure the increase of their revenue and social media presence from the campaign.
Designed with efficiency in mind, Hashtag Ads’ innovation allows ordinary social influencers to monetize their presence by coupling them with emerging businesses. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.
About Adboom Group, Inc.:
AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, Adboom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.
For more information, visit: www.hashtagads.com
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Cyber Boot Camp for Tomorrow’s Cyber Defenders
Press ReleaseOn June 16, select students from three different San Diego high schools convergeed on the ESET building in Little Italy for a week of intensive education in the art of defending computer systems. They call it Cyber Boot Camp, and two dozen students will experience five days of hands-on instruction, plus lectures from leading cyber security experts from San Diego companies as well as local and national law enforcement.
Right now, there is a critical shortage of people with the skills and training required to defend computer systems against the growing ranks of criminals who range from well organized gangs of cyber criminals to terrorists, plus a complex mix of state and nonstate players. Addressing that shortage, through improvements in education and career guidance, is vital to the future health of our digital economy.
The players
As one of the world’s leading centers for cyber security, San Diego has pioneered exciting new ways to engage young people in the vital effort to protect the data and systems upon which so much of modern life depends. In March, the cyber competition known as the San Diego Mayor’s Cyber Cup marked its fifth year, with more than 50 teams competing, with eight students on each team. In previous years, ESET and the nonprofit Securing Our eCity Foundation (SOeC) have invited the first place team to Cyber Boot Camp, but this year was different: The top three teams were invited.
Participating in this year’s boot camp are cup winners Canyon Crest Academy, second place Westview High School — the school that won last year — and third place Mira Mesa High School.
The prospect of guiding as many as 24 students, each with their own workstation, through the complexities of today’s cyber attack-and defend scenarios was at first quite daunting, said ESET Security Researcher Cameron Camp, lead instructor and developer of the boot camp’s curriculum. However, the event’s organizer, SOeC, was able to line up an impressive roster of volunteers to assist. Said Camp, “With the support we’re getting from SOeC volunteers and the local community, including UCSD, as well as some great corporate sponsors, I think this will be a great experience for the students.”
Career path
According to Cyber Boot Camp alumni Vineel Adusumilli, “The Cyber Boot Camp was a terrific learning experience, combining lab work using the latest tools with insights from experienced security professionals.” Adusumilli, a graduate of Westview High, was the leading point scorer in last year’s Cyber Boot Camp and is now a sophomore at MIT.
While there are no grades for boot camp, many students who have participated in the event said they found it helped them to evaluate cyber security as a possible career path, exposing them to many different aspects of the high-demand profession. With guest speakers from both the industry and government, students get a full picture of the cyber disciplines, from secure computer coding to security architecture and from defending systems to catching and prosecuting the criminals.
The fact that cyber crime is on the rise will come as no surprise if you recently received a notice from a store or bank saying it’s time to change your password or get a new credit card. The resulting surge in demand for skilled cyber security professionals is reflected in projected 2013/14 employment growth in San Diego County of 13 percent for cyber security firms, more than six times the overall projected employment growth for the county. Cyber Boot Camp is one more reason that San Diego is achieving global recognition as a cyber center of excellence.
About Securing Our eCity Foundation
Securing Our eCity Foundation (SOeC) is a 501 (c)3 non-profit organization focused on cybersecurity awareness and education. Our mission is to enable every San Diegan to live, work and play safely in the cyber world.
The Foundation, formed in late 2011, is built on an initiative started in mid-2008 by ESET North America, an internet security company. Supported through generous donations from organizations like ESET North America and San Diego Gas & Electric, SOeC helps facilitate a safer cyber experience for digital citizens in the greater San Diego area.
For more information, visit www.securingourecity.org or call + 1.619.630.2444
Loveseat Launches Virtual Furniture Market in San Diego
Press Release“We realized during our move to San Diego from the East Coast that selling and shopping for quality, vintage pieces of furniture is not easy,” said Chris Stanchak, who founded Loveseat along with his wife, Jenny. “We developed Loveseat to provide people with a reputable, easy-to-use platform that connects retailers and consumers and we’re thrilled to be launching it first in San Diego where the company is headquartered.”
During development stages, the duo worked together to combine Chris’s background in ecommerce and mobile payments with Jenny’s expertise in software engineering and iOS development. Chris previously worked as the founder of TicketLeap, while Jenny was a software engineer for Venmo.
With Loveseat, buyers can browse items locally based on geographic area, save and share favorite items, bid on items with any major credit card and contact sellers directly through the platform to avoid having to share personal contact information. Sellers can set a minimum price on listed items, share listings through social media to connect to prospective buyers, and have the option to enable Loveseat delivery to entice new buyers.
Buyers and sellers can download the Loveseat App for free through the App Store, or create a free profile online at Loveseat Used Furniture App. There is no fee to list a piece of furniture through Loveseat; sellers are charged three percent only once they sell an item, and buyers pay a 10 percent fee on top of the item price.
For more information, please visit www.loveseatapp.com and follow Loveseat on Facebook, Twitter, Instagram and Pinterest.
About Loveseat:
Loveseat is a San Diego, Calif.-based company founded by husband and wife duo Chris and Jenny Stanchak. A platform designed to connect local buyers and sellers of stylish, unique, and hard-to-find items, Loveseat can be used as an app with smartphones and tablets on-the-go, or through its website at www.loveseatapp.com. With Loveseat, shoppers are spared the time and energy needed to peruse aisle after aisle at local vintage furniture retailers. Loveseat is currently only available in its debut market of San Diego, but has plans to expand to other top cities across the U.S. this year. For more information, please visit www.loveseatapp.com. Follow Loveseat on Facebook, Twitter, Instagram and Pinterest.
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Altium Relocates Core R&D and PCB CAD Division to San Diego, USA
Press ReleaseSydney, Australia – May 6, 2014 – Altium Limited, a global leader in Smart System Design Automation, 3D PCB design (Altium Designer) and embedded software development (TASKING) has announced that it intends to begin a corporate reorganization to best serve the needs of their customers and partners in key growth markets. This includes the relocation of the PCB CAD Division and its core R&D team as well as executive and senior management to San Diego, CA as the major step.
The relocation to San Diego, where Altium has had a long-established sales and operational presence, represents a natural next-step in the implementation of Altium’s renewed growth strategy. It is a result of the focus on PCB design tools and solutions for the PCB design market. The decision was made to allow Altium’s CAD division to be more accessible to customers and partners, while still offering global growth potential.
“This move to the U.S. will not only allow Altium to be closer to customers in key markets,” says Martin Harris, Chief Sales Officer at Altium, “it will also provide us the opportunity to work closer with our sales channels and strategic partners as well as with the contributors to our 3rd party development network, which uses the openness of Altium Designer to develop solutions for our user community.”
The company has also re-defined its Internet of Things (IoT) strategy to be in alignment with its core business of the development of world-class PCB design tools. Being close to technology partners in an emerging market has been a driver for the presence in Shanghai. Most parts of the objectives behind that journey have been achieved. China remains an important market for Altium, and is the best location for the company’s IoT division. Altium’s TASKING division – which develops tools for embedded software development with a huge user base in the automotive industry – will remain unchanged and continue to be located in the Netherlands.
While the CEO and key executives in the Altium corporate office will also relocate to the USA, the corporate and senior leadership team will continue to be globally mobile to support key markets and the company’s worldwide operations. The United States will nevertheless be a strong area of focus as Altium seeks to expand and grow its PCB business. The relocation of Altium’s PCB CAD division to the USA is planned to occur, for the most part, in Q4 2014.
ABOUT ALTIUM
Altium Limited (ASX: ALU) is an Australian multinational software corporation that focuses on 3D PCB design, electronics design and embedded system development software.
Altium Designer, a unified electronics design environment links all aspects of smart systems design in a single application that is priced as affordable as possible. Altium’s embedded software compilers are used around the globe by car makers and the world’s largest automotive Tier-1 suppliers. With this unique range of technologies Altium enables electronics designers to innovate, harness the latest devices and technologies, manage their projects across broad design ‘ecosystems’, and create connected, intelligent products.
Founded in 1985, Altium has offices worldwide, with US locations in San Diego and Boston, European locations in Karlsruhe, Amersfoort and Kiev and Asia-Pacific locations in Shanghai, Tokyo and Sydney. For more information, visit www.altium.com. You can also follow and engage with Altium via Facebook, Twitter and YouTube.
San Diego based TwoClaw Apps launches Type Your Ringtone Android App
Press Release, San Diego, startupsThe new Android app, Type Your Ringtone, does just this. Using text-to-speech, this app lets you create your own custom ringtones that actually talk to you.
Type Your Ringtone works with the default text-to-speech engine installed on your device, giving you the ability to change the engine and utilize a never ending list of voices. Using some of the new, and free, high quality voices from engines like Google Text-to-Speech, allow you to create unusually real sounding human voice ringtones. Or, adjust the speed and pitch of the voice, for some pretty funny effects.
Features include:
Pro version – https://play.google.com/store/apps/details?id=com.twoclaw.typeyourringtonepro
Lite version – https://play.google.com/store/apps/details?id=com.twoclaw.typeyourringtone
Developed by San Diego based TwoClaw Apps
http://twoclaw.com