ZestyThe Zesty Small Business Incubator at the University of San Diego is looking for new clients to partake in this Fall Semester’s program! The program begins with a client-student consultation meeting, where small business owners share their company’s history and their vision for the future. Students ask poignant questions regarding aesthetic tastes, desired content, and intended audience, thus beginning the creative process of web development. In the classroom, students are taught fundamental digital marketing concepts, which are translated into industry-consistent web design processes, including site mapping, wire framing, and content generation. Content generation takes center stage, as students incorporate search engine optimization techniques to provide for a fully functioning and search engine friendly website. After websites are created using the Zesty software, students pitch their final products to both their clients and the Variable Action team. One website for each client is chosen as a winner, after which the client will receive one-on-one time with the Variable Action team for polishing and refinement. During this time, students consult on their client’s social media presence through in-depth industry research and strategic development, for a well-rounded digital marketing plan. Ideal clients are those who have yet to develop a website for their business, or those who are in need of a substantial “remodel”!  Please email Justine Rapp (jrapp@sandiego.edu) or visit  http://i.gozesty.com/the-zesty-incubator/usd/ for more information.

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