Tag Archive for: marketing

SAN DIEGO, CA (October 20, 2015) – The San Diego American Marketing Association will host its annual Art of Marketing Conference on November 12, 2015. Now in its 5th year, the Art of Marketing Conference (#SDAOM) has grown to more than three times its original size. This year’s theme, Practical, Agile Strategies, illustrates the next level practices mid- to senior-level marketers will learn at the region’s premier marketing conference.

This content-rich event features four dynamic tracks: brand management, inbound marketing, paid acquisition, and insights and analytics.

In our keynotes, we’ll hear about Future Trends & Technology from Maxwell Luthy, Director of Trends and Insights at Trendwatching.com, and Inspiring ‘Next Practices’ in Marketing from Russ Klein, CEO of the American Marketing Association.
Klein said, “The AMA’s calling is to inspire original and next practices in marketing science for practitioners, academics and students. I’m honored to share how marketers around the globe are Inspiring Next Practices with the San Diego AMA—a thriving chapter empowering marketers with the resources they require to compete and win in marketing’s evolution.”

Attendees will also hear from these marketing industry thought leaders:

  • Michael Zuna, SVP/CMO/Chief Digital Officer, PETCO
  • Nancy Lee, VP Marketing, Intuit
  • Mark Torrance, CTO, Rocket Fuel
  • Devon DeMars, Social Media Director and Will Price, Content Marketing Director, Internet Marketing, Inc.
  • John Lincoln, President, Ignite Visibility
  • Tony Rindsberg, CMO/Co-Founder, SOCi
  • Kyle Sandsmark, Sr. Digital Marketing Manager, AMN Healthcare
  • Derick Downs, Founder & CEO, Outside the Box
  • Ramsay Crooks, EVP, Geary LSF
  • Jennifer Geddy, Director, Marketing Operations, & Michaela Ion, Sr. Manager, Marketing and CRM, Sony
  • Cara Harshman, Content Marketing Manager, Optimizely
  • Steven Shyne, Senior Strategist, Digital Operative
  • Dylan Whitman, CEO, BV Accel
  • Andy Batten, Director, Digital Analytics & Optimization, Red Door Interactive
  • Gregg Witt, CEO, Immersive Youth Marketing
  • Jacques Pavlenyi, Marketing Programs Director, Enterprise Social Solutions, IBM
  • Rachel Young, Research Director, Portfolio Marketing, Sirius Decisions
  • Dan Bishop, Director, North America, Experian
  • Jeremiah Gardner, Founder, #LeanBrandLabs

Registration is now open. This full day event will be hosted at the Marriott Del Mar. The cost for the event is $149 for members and $249 for guests. For more information, visit: http://sdama.org/events/2015-art-of-marketing-conference/#overview

About San Diego AMA
The San Diego chapter of the American Marketing Association (AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. San Diego AMA is the only education and networking-focused organization that provides information, resources, an international presence, and valuable connections in a fun, approachable environment where they can achieve their personal development goals. www.sdama.org

Media Contact:
Rachel Brown, Vice President, Communications
San Diego Chapter of the American Marketing Association
Phone: (619) 402-7825
Email: [email protected]

Anametrix for Tableau Debuts as First Multichannel Marketing Analytics Platform for Tableau

Anametrix Enables Marketers to Optimize Performance by Unifying, Analyzing and Reporting Multichannel Data Using Tableau

SEATTLE – TABLEAU CONFERENCE – Sept. 8, 2014 – Anametrix, the first cloud-based, real-time marketing analytics platform, today launches Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics and share insights using the full functionality of Tableau.

• Anametrix for Tableau is the first and only solution to combine marketing analytics with Tableau, the industry-leading business intelligence platform, enabling marketers to more easily use data to make decisions and optimize performance across all marketing channels.
• The Anametrix solution automatically consolidates data from dozens of marketing sources into a cloud-based data warehouse, enabling marketers to liberate their data from third-party vendors − including web analytics, email, advertising, social and mobile platforms. Marketers can then analyze and visualize performance of marketing programs entirely within Tableau Desktop or Tableau Server, easily building interactive dashboards and reports from multiple devices.
• Anametrix for Tableau is fully cloud-based, providing marketing organizations with all the capabilities of Tableau without having to purchase hardware or install complex server software. Alternatively, customers can use their own licenses of Tableau inside their own corporate firewalls.
• Visit Anametrix at the Tableau Conference 2014 this week in Seattle from Sept. 8-12. A conference sponsor, Anametrix offers demos of Anametrix for Tableau at Booth 416.


Pelin Thorogood, CEO of Anametrix
“For the most effective multichannel marketing, businesses need to combine digital marketing data, which defines relationships with consumers across diverse online platforms, with corporate finance, CRM and sales data that resides largely inside the firewall. Now, with Anametrix for Tableau, marketers for the first time can unify all of that data in the intuitive Tableau interface for drill-down analysis and decision support. This is the convergence of BI and marketing analytics, the logical next step for marketers seeking to optimize marketing results based on data-driven consumer insights.”

Jim Sterne, Digital Analytics Association’s founding president and chairman, eMetrics Marketing Optimization Summit’s founder and Anametrix Advisory Board Member
“We’ve seen a dramatic increase in the popularity and use of Tableau Software among marketers. Now Anametrix leads the analytics industry by becoming the first to integrate multichannel marketing analytics with Tableau. That’s going to make a big difference for marketers eager to apply data insights to optimize their marketing across the entire spectrum of traditional and digital platforms.”

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, California. For more information, visit www.anametrix.com

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Kimberly Stoddard
[email protected]

SAN DIEGO—July 8, 2014— Hashtag Ads has launched a new platform, currently in beta, where social influencers and advertisers can join forces to enhance their influence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s message — all while making some mula.

Hashtag Ads offers a sign-up option for social influencers, those who have a substantial presence via social media, and social advertisers, those who desire to strengthen their company’s social media presence by driving high quality traffic to their business or brand. Hashtag Ads pairs social influencers with relevant social advertisers, depending on their niche. Once matched, a campaign is developed and the advertisers’ message is circulated throughout the influencers’ social media networks. Hashtag Ads offers real-time metrics, allowing the advertiser to measure the increase of their revenue and social media presence from the campaign.

Designed with efficiency in mind, Hashtag Ads’ innovation allows ordinary social influencers to monetize their presence by coupling them with emerging businesses. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.

About Adboom Group, Inc.:

AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, Adboom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.

For more information, visit: www.hashtagads.com