Sixth Annual San Diego AMA Art Of Marketing Conference To Be Held Nov. 3

San-Diego-AMA-Art-of-Marketing-Conference-Closing-Loop-624x374SAN DIEGO, Calif. (Sept. 26, 2016) – The 6th annual Art of Marketing conference (#SDAOM), hosted by the San Diego chapter of the American Marketing Association (San Diego AMA), will be held Thursday, November 3, 2016, at the San Diego Marriott Del Mar. Featuring local and national marketing experts as keynote speakers, panel discussions, and solution-finding breakout sessions, this full-day conference will draw 250 to 350 integrated marketing professionals from across the region.

This year’s theme is “Closing the Loop,” which acknowledges the importance of continuous learning and applying measurement insights to optimize marketing campaign performance and conversion rates. The conference will bring together experts from across industries to share knowledge of how to attribute marketing efforts, track consumer interactions throughout the funnel, and create an iterative strategy – all insights that are critical for allocating marketing budget and effectively utilizing resources, resulting in the best return.
“This conference is a fantastic learning and networking opportunity for mid to senior-level integrated marketers in San Diego,” said David Palmer, President of the San Diego AMA. “We are planning an incredible lineup of speakers and facilitators who will bring innovative, practical solutions and ideas that marketers can directly apply to enhance their campaign performance.”

Attendees will learn practical strategies and ideas to make smarter marketing decisions, drive traffic more efficiently and effectively, convert customers into long-lasting relationships and create a culture of continuous innovation. Session topics include how to measure and determine KPIs of a campaign, micro-moment trends in social media, marketing automation best practices, tips to create compelling video content, and more. Keynote and session speakers will be announced in early October.
Tickets are on sale now, and attendees can save over 50% on the cost of registration by becoming an AMA member. Professional development discount packages are available for companies interested in sending multiple members of their marketing teams. For more information on the Art of Marketing conference, including sponsorship opportunities and registration, visit sdama.org/aom.

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Simplexity Opens Bay Area Office

San Diego, California, and Vancouver, Washington – September 19, 2016 – Simplexity Product Development has opened a Menlo Park product design and engineering facility. The new location will serve the growing demand from Bay Area and Northern California technology companies seeking electro-mechanical engineering expertise.

As a trusted development partner to some of the world’s most advanced technology companies, including HP, Microsoft, Nautilus, and Illumina, Simplexity has recently worked on advanced 3D printing, connected wearable technology, and transformative biotech instrumentation. With the opening of a third design center in Menlo Park CA. Simplexity is advancing rapidly on becoming the leading supplier of mechatronic product engineering on the West Coast.

“Simplexity has experienced double digit growth over the past three years and we are continuing to hire engineers in all of our locations,” said Dorota Shortell, CEO of Simplexity. “The Menlo Park facility is assisting scientists, engineers, and entrepreneurs to commercialize their proprietary technologies. In particular, we are helping them to create designs that lower the cost of manufacturing their products, especially those that incorporate complex electronics with motion-control systems.”

Simplexity’s Bay Area office will be headed up by Gabriel Aldaz. Aldaz holds a PhD in Mechanical Engineering from Stanford University. He has 20 years of experience in product development, including a role as co-founder and president of SparkWorks Engineering, a Bay Area electro-mechanical design consultancy that helped launch the original Jawbone noise-cancelling Bluetooth headset.

Simplexity’s approach to mechatronics is geared toward the design of products with motion embedded in their hearts, which involve mechanical, electrical, computer and/or control systems engineering and require a custom solution to achieve the highest overall performance to cost ratio. A few examples of products that demonstrate Simplexity’s approach of simplifying the complex include:
• NeuraLabel’s 300X on-demand printer, based on HP’s page-wide inkjet technology
• A computer-aided CPR training device
• An embedded 2-axis stage for scientific imaging that reduced the cost of that subsystem by 50 percent
• The Senaptec Strobe sensory performance training eyewear, the cutting edge wearable technology designed to help athletes improve performance by training the connection between eyes, brain and body.

Simplexity’s new facility will be located at 1370 Willow Road, Suite 200, Menlo Park, CA 94025. For more information on Simplexity’s product development services in the Bay Area please call or email the Bay Area office at (650) 300-6310 or [email protected].

Simplexity has regional headquarters in San Diego, California and the Portland, OR metro area, serving companies in California, Oregon and Washington.

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About Simplexity Product Development
Simplexity is a product development engineering firm that strives for simplicity in design, reducing product costs and improving the reliability of technology products. It specializes in mechatronics, a systems approach to designing mid- to high-volume products with motion, sensors and electronics in their heart. This results in solutions that reduce risk and accelerate time-to-market for the products it develops for leading technology companies. For more information, visit www.simplexitypd.com or contact Simplexity at 858-385-7834 or [email protected].

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Steve Poizner Joins the Rady School of Management as First Entrepreneur in Residence

Poizner has robust experience as an entrepreneur, founding and successfully selling SnapTrack, Inc., Strategic Mapping, Inc. and EmpoweredU. He is currently on the Selection Committee and a mentor at EvoNexus, Southern California’s largest technology incubator, and was the Senior Vice President of Emerging Businesses at Qualcomm from 2014-16. As the Entrepreneur in Residence, Poizner will work closely with the school’s entrepreneurship-focused programs mystartupXX, the StartR accelerator and the Lab to Market capstone course sequence. He will also hold office hours to mentor students. With Poizner, students will have the unique opportunity to gain insights directly from a serial entrepreneur seasoned in building and leading innovative organizations.

“Steve Poizner is an exceptional entrepreneur who will bring valuable insights to Rady School students,” said Rady School Dean Robert S. Sullivan. “We are privileged to have such an experienced and successful leader as the Rady School’s first Entrepreneur in Residence.”

In addition to his entrepreneurial successes, Poizner is active in public service. He served as the California Insurance Commissioner from 2007-11, one of only eight statewide elected positions in California, and as a White House Fellow from 2001-2 where he worked in the National Security Council Office of Cyberspace Security as the Director of Critical Infrastructure Protection. He also volunteered as a high school teacher at a low-income public high school and wrote a New York Times bestselling book about the experience.

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About the Rady School of Management at UC San Diego
The Rady School of Management at UC San Diego is a business school that develops ethical and entrepreneurial leaders who make a positive impact in the world through innovation, collaboration and knowledge. The Rady School offers a Full-Time MBA program, a FlexMBA program for working professionals, a Ph.D. program, a Master of Finance program, a Master of Science in Business Analytics program, Executive Education and undergraduate courses. To find out more about the Rady School visit, www.rady.ucsd.edu.

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ADVISOR OF THE YEAR ANNOUNCES 2016 EVENT, JUDGES

San Diego – September 6, 2016 – — The San Diego Advisor of the Year organization announced today that its 2nd annual awards program will be held Thursday, October 27 and again will be hosted by title sponsor BNY Mellon Wealth Management. The group also named four of the business and community leaders who will be participating in the judging.

The program will begin at 4:30 pm at the renowned La Jolla Institute for Allergy and Immunology. In addition to host BNY Mellon, the event has received cooperation from the Association for Corporate Growth – San Diego, the Chairmen’s Roundtable, North County Estate Planning Council, ProVisors and Rady School of Management at University of California, San Diego.

The institute, located at 9420 Athena Circle in La Jolla, is one of the world’s leading medical research facilities and recently became affiliated with UCSD. Net proceeds from the event will benefit the Institute. Guests will enjoy the ambiance of an outdoor lounge complete with cocktails, hors d’oeuvres and a light dinner, live music and an opportunity to meet extraordinary entrepreneurs and advisory professionals.

“Local advisors are integral to the renowned business climate in San Diego,” said Paul Thiel, managing director of BNY Mellon’s San Diego practice. “Often these men and women work behind the scenes to ensure company owners and their stakeholders enjoy smooth transitions for major events such as sales or expansion. This is an opportunity to celebrate them and their work.”

Judges will assess each candidate on the value created or delivered by nominees, including the sale, acquisition, expansion or recapitalization of their companies. Eligible service providers include attorneys, CPAs, investment bankers, business brokers, exit planning consultants and affiliated services.

Judges for the Advisor of the Year award include:

John Major – Former chairman of Broadcom, which successfully completed a $37 billion merger with Avago. Major previously served as chairman and CEO of Novatel Wireless and was an executive with Qualcomm and Motorola. He is also chairman of the board of directors of the La Jolla Institute for Allergy and Immunology. This is his second year as a judge of the awards.

Gail Naughton – Founder, chairman and CEO of Histogen Inc., a regenerative medicine company. She is the former dean of the college of business administration at San Diego State University. Naughton also co-founded and led Advanced Tissue Sciences Inc., a manufacturer of tissue-engineered products.

Jim Hamerly – Dean of the College of Business at Cal State University San Marcos. He is a highly experienced entrepreneur and executive. Hamerly was co-founder and CEO of DigitalStyle Corp., which he sold to Netscape in 1997. Following the sale, he became vice president for all browser software development, marketing and integration for AOL when it acquired Netscape. Hamerly has served on the boards of directors for a number of companies that have had successful exits.

Clark Jordan – Associate dean of the Rady School of Management at the University of California San Diego. He is a former CEO of Mesa Systems Guild Inc. This is Jordan’s second year as a judge of the BNY Mellon Advisor of the Year.

To purchase tickets or submit a nomination, please visit www.sdadvisoroftheyear.com.

Sponsors of the 2016 Advisor of the Year program are: BDO; Best Best & Krieger; Cabrillo Advisors; Claiborne Advisors; Deloitte; Departure; Friedman Brannen; Haskell & White; Henberger Group, Inc.; HetzelMeade Communications; Lindsay & Brownell; NFP Insurance Brokerage and Consulting; Objective Capital Partners; Our City magazine; Polito Eppich; Procopio; RA Capital Advisors; SheppardMullin; Torrey Pines Bank and W Partners.

About Advisor of the Year
Advisor of the Year is a not-for-profit unincorporated community association that hosts an annual awards event to recognize and celebrate local advisors who provide extraordinary service and value to owners of middle market companies in the sale, expansion or recapitalization of their companies. The organization also conducts educational workshops and commissions primary research on business and financial trends that affect advisors and their clients. Select winners will be featured in the November ACG program, “The Deals Behind the Advisor of the Year awards.”

About La Jolla Institute
La Jolla Institute for Allergy and Immunology is dedicated to understanding the intricacies and power of the immune system to promote human health and prevent a wide range of diseases. Since its founding in 1988 as an independent, nonprofit research organization, the Institute has made numerous advances leading towards its goal: life without disease®.
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CONNECT Receives $50,000 Grant from the Small Business Administration

CONNECT, a premier innovation company accelerator in San Diego that creates and scales companies in the technology and life sciences sectors, was selected as a winner of a $50,000 prize in the third annual the Growth Accelerator Fund Competition from the SBA and its agency partners, the National Institutes of Health, National Science Foundation, and Department of Education. A total of $3.4 million in prizes was awarded to 68 accelerators across country. Winners of this year’s contest were chosen by more than 100 experts with entrepreneurial, investment, startup, economic development, capital formation, and academic backgrounds.

“CONNECT is honored to be one of the 68 winners of the SBA’s Growth Accelerator Fund Competition,” said Greg McKee, CEO of CONNECT. “This grant will enable us to better serve San Diego’s entrepreneurs in our Springboard Accelerator Program and help entrepreneurs garner more funding to grow their companies. We are truly grateful to Administrator Contreras-Sweet for her continued commitment to San Diego’s startups, ensuring that our city remains a global hub for innovation long into the future.”

The funds will be used to support SBIR/STTR eligible researchers and entrepreneurs through CONNECT’s Springboard Accelerator Program. CONNECT will use these funds to increase awareness and understanding of SBIR/STTR funding programs, as well as to provide assistance and support for local entrepreneurs, researchers, and mentors who are commercializing technologies qualified for SBIR/STTR programs.

“We are so excited to have CONNECT, a local non-profit that helps create jobs and opportunities for our local community, receive this prestigious award,” said Ruben Garcia, the SBA’s district director for San Diego. “This grant will help foster the expansion of innovative local businesses and the continued growth of the San Diego economy.”

Read more about the selection process and the Growth Accelerator Fund Competition winners here.

About CONNECT
CONNECT is a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors. By creating an environment in which entrepreneurs and C-suite executives have access to the people, capital, and technology resources they need for success, CONNECT has assisted in the formation and development of more than 3,000 companies since 1985. Widely regarded as one of the world’s most successful organizations linking entrepreneurs and C-suite executives with the resources they need for the commercialization of innovative products and services; our program has been modeled in more than 50 regions around the world.

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CONNECT Partners with DeskHub to Launch CONNECT DT @ DeskHub

SAN DIEGO (August 25, 2016) – CONNECT, a premier innovation company accelerator in San Diego that creates and scales companies in the technology and life sciences sectors, announced today that it will begin offering its programming at DeskHub, a collaborative workspace for entrepreneurs, creators and innovators that encourages social interaction and community building, in Little Italy to provide greater access and support for entrepreneurs in San Diego. The CONNECT expansion, to be known as CONNECT DT @ DeskHub, will begin facilitating the Springboard Accelerator Program in the downtown location immediately.

“Data from the San Diego Innovation Report has shown that over the last three years, downtown has become a growing hub for tech startups,” said Greg McKee, CEO of CONNECT. “DeskHub is the ideal partner for this initiative, as we have a shared vision for the future of San Diego’s innovation economy. CONNNECT DT represents a unique opportunity to collaborate with our partners downtown in building a more innovative San Diego.”

CONNECT DT will have a permanent presence at DeskHub and will begin accepting startups and conducting Springboard panels in the fall. H. Puentes, Director of Recruitment & Outreach, has been selected to lead CONNECT DT which will also feature additional programing for startups including FrameWorks Workshops and Small Talks, as well as monthly networking events.

“We’re thrilled to partner with CONNECT to provide a resource for our startups and small businesses,” said Jay Chernikoff, Founder & CEO of DeskHub. “DeskHub is committed to supporting entrepreneurs with an affordable and collaborative environment that allows them to get up and going at Bombtech Golf immediately. Downtown San Diego is full of entrepreneurs and by partnering with CONNECT, DeskHub is well-positioned to offer them the tools they need to succeed.”

DeskHub is committed to supporting local communities through programming, office resources and philanthropy. DeskHub hosts various local networking events including speaker series, pop-up retail and café events and night markets with local vendors. These events are for members as well as the community at large.

For more information on CONNECT DT or to apply to the Springboard Accelerator Program, please contact the CONNECT Springboard Accelerator Program team at [email protected] or apply online at http://www.connect.org/entrepreneur-experience.

For more information on DeskHub San Diego or to become a DeskHub member, please email [email protected] or visit http://deskhub.com/san-diego. To see photos of the new DeskHub space, follow this link – http://bit.ly/2bBqfYc.

About CONNECT
CONNECT is a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors. By creating an environment in which entrepreneurs and C-suite executives have access to the people, capital, and technology resources they need for success, CONNECT has assisted in the formation and development of more than 3,000 companies since 1985. Widely regarded as one of the world’s most successful organizations linking entrepreneurs and C-suite executives with the resources they need for the commercialization of innovative products and services; our program has been modeled in more than 50 regions around the world.

About DeskHub
DeskHub is committed to being the premier network of shared entrepreneurial workspaces in the country. You don’t need to be part of a large company to reap the rewards of collaboration, networking and synergy. You just need the right space and the right people!

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AristaMD Secures $11 Million Series A Financing

Digital Health Company to Enhance Functionality, Accelerate Commercialization of Referral Intelligence Platform

SAN DIEGO, July 21, 2016 – Arista MD, a technology-enabled service company providing eConsults and a suite of related specialist referral support tools, announced today it completed $11 million in financing. The Series A round was led by Avalon Ventures with participation from Correlation Ventures. The proceeds will be used to accelerate commercialization and further enhance functionality of the company’s proprietary Referral Intelligence Platform.

As many as 60 percent of specialist visits are routine consults that do not require an in-person visit. , Unnecessary care results in $10 billion annually in costs, causes delays in care planning and exacerbates access challenges for the most vulnerable patients. AristaMD’s Referral Intelligence Platform is designed to significantly reduce these costs and improve access to specialist care by facilitating rapid collaboration between primary care providers and specialists. The Referral Intelligence Platform includes a two-part process that consists of comprehensive referral work-up checklists licensed exclusively from the University of California, San Francisco (UCSF), and a simple, effective electronic consult (eConsult) platform. The AristaMD solution is proven to reduce overall specialist visits by 30 percent or more while also reducing ER visits and hospital admissions.

“We’re thrilled that Avalon and Correlation share our vision to provide a solution that optimizes referrals in today’s era of value-based healthcare,” said Rebecca Cofinas, president and CEO of AristaMD. “Our investors’ proven track record of success with building transformational companies is instrumental for our continued growth and success.”

AristaMD’s clients range from small rural providers to large county health systems in urban environments. The Referral Intelligence Platform has been designed to be flexible to fit each individual client’s workflow, technology, and clinical needs.

“The AristaMD platform is the most comprehensive solution in the market,” Cofinas said. “Our platform saves the average provider years of precious time and resources by providing a strong foundation that can still be tailored for each unique environment.”

“Referrals to medical specialists have nearly doubled over the last decade, and that figure is set to double again in the next five years,” said Jay Lichter, Ph.D., managing director at Avalon Ventures and chairman of the board at AristaMD. “AristaMD’s Referral Intelligence Platform is a unique and innovative solution designed to improve appropriate patient access and significantly reduce costs. We are pleased to support AristaMD’s top-notch team as they continue their drive to the next level of growth and commercial success.”

About Arista MD
AristaMD is a digital health company focused on assisting primary care providers in offering expanded specialty care through high-impact tools and solutions to reduce unnecessary referrals. Designed by practicing physicians, the AristaMD Referral Intelligence Platform combines clinical guidelines developed at UCSF, specialist eConsults and robust data collection and reporting into one easy-to-use software platform that is interoperable with core EMRs. AristaMD partners with clients to use the company’s platform for their own specialists or can directly provide eConsults through its comprehensive panel of board-certified specialists. AristaMD is at the forefront of designing exceptional tools to enable physicians to collaborate, promoting efficiency and optimal clinical care.

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MEDIA CONTACT:
Betsy Merryman
Merryman Communications
[email protected]
310-560-8176

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MeetnGreet Releases New App to Help San Diego Transplants Make New Friends

MnG-App-IconAn average of 55 people move to the city of San Diego each day*! That’s about 20,000 more people looking to make new friends every year. But even America’s 8th largest city can feel lonely when you haven’t quite gelled with your coworkers, neighbors, or other people you come across on your daily path. Enter MeetnGreet.

MeetnGreet helps you start new connections so that you can find your new crew. Whether you want to go out for drinks on a Saturday night, or just don’t feel like trying a new restaurant alone, MeetnGreet shows you people who share similar interests and are close enough to join you on your adventures. MeetnGreet’s open forum feature is also the easiest way to connect and talk with local people about the things that matter to you.

The app is completely FREE! Users sign up as an individual or couple, and each person will have the opportunity to build a profile. The matching engine then calculates the user(s)’s best Connections. The App allows users to chat with their Connections directly and/or engage with the MeetnGreet community via the open Forum. The Forum is also a great place for new San Diegans to find out what events are happening around town, read local recommendations, and ask other SD people for help figuring out this sunny town. Users can get invited out by others to do things that match their interests, or they can set up meetngreets (get togethers) with their Connections.

Unlike other social apps, MeetnGreet does not try to connect you with people you already know, however vaguely, nor does it require people to join a certain group to find out information about events. Instead, MeetnGreet is primarily for making new connections and getting out around the local community.

Other reasons that people use this app include: changes in location within SD, changes in life stage, changes in marital/relationship status, new or existing interests not matching with existing friendships.

MeetnGreet is a company based on the belief that friendships enhance the quality of life. MeetnGreet is a San Diego startup that launched in January 2015. It was founded by a Southern California couple that is on a mission to connect people and promote face-to-­face interactions. MeetnGreet has been available as a website since the company’s launch.

MeetnGreet is available for free on the App Store and requires iOS 9.2 or later. It is compatible
with iPhone, iPad, and iPod touch. MeetnGreet is also available on Google Play and requires Android 4.1 and up.

App Store Link: https://appsto.re/us/7fmJbb.i Google Play: https://goo.gl/DEGqSW

If you would like further information about MeetnGreet and/or photos and screenshots, please contact:
Shannan Yucel
Phone: 310­2266­9605
Email: [email protected]
Website: www.meetngreet.com

*State of California, Department of Finance, E­1 Population Estimates for Cities, Counties and the State with Annual Percent Change — January 1, 2014 and 2015.Sacramento, California, May 2015.

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CONNECT Announces Opening of 29th Annual Most Innovative New Product (MIP) Awards

CONNECT

Innovative companies encouraged to submit in the thirteen competition categories from May 1 through September 1

CONNECT, a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors, announced today that nominations will open for the annual Most Innovative New Product (MIP) Awards on May 1. The MIP Awards is a CONNECT signature event, held annually in December, honoring the celebrities of innovation along with groundbreaking new products launched within the past year.

“In the past few years we’ve seen a proliferation of new types of products and new sectors under development in San Diego’s thriving innovation community,” said Greg McKee, CEO of CONNECT. “To reflect this growth, we’ve expanded our categories of innovation awards and the criteria for this year’s Most Innovative New Product Awards to ensure that we are showcasing the broadest spectrum of cutting-edge new products in life sciences and technology. Expanding MIP in this manner further serves our mission by providing an excellent competition and visibility for the companies and products who enter MIP.”

Both the categories and the judging criteria have been updated for the 2016 Most Innovative New Product Awards this year. Nominations will be accepted in the following thirteen categories: Bluetech; Cleantech, Sustainability, & Energy; Cyber Security; Defense, Aerospace, & Transportation; Information Communication Technologies; Life Science Diagnostics & Research Tools; Life Science Products – Clinical Stage; Medical Devices; Mobile Apps http://adl-usa.com/; Pharmaceutical Drugs & Biologic Therapies; Robotics & Unmanned Vehicles; Software & Digital Media; and Sport & Active Life Style Technologies. Winners will be announced at the awards ceremony dinner on December 1, 2016 at the Hyatt Regency La Jolla at Aventine.

The new eligibility requirements are as follows:
– The product must have been first introduced after January 1, 2014 and never before selected as an MIP Award finalist.
– The product must have generated revenue from sales (exception for free mobile apps and companies submitting for the Life Science Products – Clinical Stage category).
– If selected as a Semi-Finalist, a senior company representative must attend and present at the Final Judging Panel (October 2016 TBA).
– If selected as a Finalist, a senior company representative must attend the awards dinner on December 1, 2016.

For more information or to submit a nomination online, please visit the CONNECT event page for MIP Submissions after May 1.

ABOUT CONNECT
CONNECT is a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors. By creating an environment in which entrepreneurs and C-suite executives have access to the people, capital, and technology resources they need for success, CONNECT has assisted in the formation and development of more than 3,000 companies since 1985. Widely regarded as one of the world’s most successful organizations linking entrepreneurs and C-suite executives with the resources they need for the commercialization of innovative products and services; our program has been modeled in more than 50 regions around the world.

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San Diego AMA Offers Content Marketing Bootcamp

AMA_Contnet_Mrkt

The San Diego Chapter of the American Marketing Association is pleased to announce its partnership with San Diego digital brand agency Elevator and inbound marketing and sales platform developer Hubspot to deliver a one-of-a-kind Content Marketing Bootcamp June 2-3, 2016.
This exclusive workshop is limited to the first 50 registrants. Over the course of two full days attendees will learn through educational lectures and group breakouts covering customer personas and journeys, content & campaign strategy, development, measurement and optimization, and tools and technology. The sessions provide participants a unique opportunity to develop specific, actionable content marketing plans.
“The Content Marketing Bootcamp is a perfect representation of the value San Diego AMA brings its members and the broader San Diego marketing community,” said San Diego AMA president David Palmer. “Content is one of the hottest topics in marketing, and through this event we’re providing attendees a practical and cost-effective way to build their content marketing strategy and walk away with a complete, executable plan.”
This workshop is perfect for content marketers, The Florida Maids of Orlando managers and directors from B2B and B2C brands wanting to drive more qualified leads online. Attendees will improve their ability to develop an effective content marketing plan that aligns with marketing objectives and delivers stellar results by driving awareness, engagement, traffic and leads.
“Recent studies show that marketers are more concerned with, and responsible for, revenue generation than ever,” Palmer said. “The planners of this event acknowledge the importance producing and measuring results and our agenda reflects this trend.”
The Content Marketing Bootcamp will be led by Elevator president Frank Cowell and Hubspot channel account manager Dan Vivian. The workshop is the culmination of a four-event Content series with previous sessions providing attendees a basic understanding of Buyer Personas, Content Development and Content Distribution.

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