TRY OUT ALL THE BEST WORKSPACES IN TOWN DURING COWORKING WEEK!

When: August 5th – 9th, 2013

San Diego Coworking Week is an opportunity for anyone to check out San Diego’s thriving coworking spaces all around the city. Each space will have special events and prizes!

5th – Monday – Blank Slate – (blankslatesd.com)
6th – Tuesday – 3rd Space – (3rdspace.co) in University Heights
7th – Wednesday – Hera Hub – (herahub.com) – Sorrento Mesa only
8th – Thursday – Ansir Innovation Center (aicenterca.com) in Kearney Mesa
9th – Friday – Co-merge (co-merge.com) in Downtown & CyberHive

The media distribution specialists at EvoStream have released the latest version of the EvoStream Media Server (the EMS), bringing new features and even more efficiency. The EMS delivers live and on-demand content everywhere, opening up new worlds of distribution for reaching customers. It delivers video and audio to Android devices, iPads and iPhones, set top boxes, flash-enabled web browsers and desktop players. It can be run on cloud servers for maximum access or co-located servers for in-house distributions and can be used to collaborate with major CDNs, such as Akamai and UStream.

Version 1.6.3 of the EMS can serve over 12,000 video streams from a standard i5 desktop computer, saturating a 10Gbps card with ease. For higher volumes, the EMS can be easily scaled with larger multi-core processors, maximizing hardware resources and leveraging all available bandwidth.

The efficiency of the EMS allows it to be scaled down as well, running natively on ARM based encoders, within security cameras and even on RaspberryPi devices. The EMS requires only 5MB of free RAM and can run on 400Mhz processors. EvoStream partners with device and hardware manufacturers to embed the EMS on new and existing platforms, providing device users with a multitude of options on where to send and how to use the video feeds.

Learn more about the EvoStream Media Server at www.evostream.com.

http://sandiegolyftoff.eventbrite.com/

Date: July 2nd, 2013
Time: 6:00 pm to 10:00 pm

Location:
Vin De Syrah
901 5th Ave.
San Diego, California 92101

Twitter: @lyft #sdlyftoff

The tidal wave of pink mustaches is coming to San Diego. Join us for Lyft’s San Diego Launch Party on Tuesday, July 2nd from 6-10pm at Vin De Syrah.

RSVP HERE: http://sandiegolyftoff.eventbrite.com/

What to expect? An underground oasis filled with magicians, fortune tellers, bumping beats, and delicious treats. Did we mention an open bar to wet your whistle? Just download the Lyft app (http://lyft.com) and prepare to flash it at the door. We’ll send you home with $50 of Lyft credit and maybe even a pink mustache of your own!

What is Lyft, you ask? We’re your new best friend with a car. Try out the app for outrageously affordable rides on-demand around San Diego, starting July 3.

San Diego, June 7, 2013 – How many times have you asked the question: What should we do tonight? Now, you can just leave things to Fate® – an app released Friday by local Encinitas mobile software provider S3CO – to solve any social stalemate. Whether you’re in a group, on a date, with family or alone, Fate suggests activities suited to your personal tastes. Just tap the answers to a few quick questions about your mood, how much money you want to spend or the type of people you’re with – and Fate will show you the path out of boredom. And so nothing is left to chance, Fate allows for secure integration with Facebook and Twitter to build you a profile for your best possible recommendations. Put Fate in the palm of your hand today by visiting http://www.fateapp.com or purchase at the introductory price of $1.99 in the iTunes App Store or Google Play Market under Fate App.

“Fate isn’t just another magic 8-ball app. There’s intelligence behind every recommendation,” said S3CO founder Kurt Stump, whose background in financial data modeling adds to the intuitive dimensions of the application. “Also, Fate isn’t just going to direct you to that restaurant down the street that’s paying for advertising.” Fate is a breakthrough application, which uses patent pending technology to look at multiple factors of your Online Persona™ including your Facebook profile, likes, check-ins, photo comments, and status updates as well as your Twitter timeline and tweets – all to give a remarkably customized response. You can turn-off the Facebook and Twitter integrations, if you’d like, and still receive solid advice about how to spend your day or night. Just remember, Fate’s integrations also allow you to receive specific recommendations on local restaurants, shops, bars, clubs, and attractions wherever you are. Oh, and don’t worry – Fate doesn’t transfer any of your Facebook or Twitter data off of your device and deletes it as soon as you log off.

Fate works for any social situation. Whether you’re going on a romantic first date, heading to Las Vegas, taking your dog out to brunch, home alone or spending the day with the kids – Fate works for you. Answer as many or as few question as you like. Fine tune your results with the thumbs-up/down feature, banish annoying activities from future searches, and even add ‘inside jokes’ or local hangouts to your activity results. Get things moving by sharing what Fate tells you to do via Twitter or Facebook and tag your friends in the group.

Fate is now in your hands and ready to be installed on your phone.

Based in Encinitas, CA, S3CO was formed in 2013 by entrepreneur Kurt Stump. Visit http://www.s3co.com for more information.
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If you would like further information on Fate or you would like to schedule an interview, please contact:
Kurt Stump, Founder S3CO
Phone: +1 (858) 412-0365
Email: kurtstump@s3co.com

To download Fate:
http://itunes.apple.com/us/app/fate-app/id656494847
http://play.google.com/store/apps/details?id=com.s3co.fate

2Furlocity has today announced the roll-out of their new service, an innovative solution for pet owners and pet hotel/resort operators alike. Pets need vacations too, and Furlocity helps owners find the ideal place for a bit of pampering for their beloved dog or cat. It’s the world’s first comprehensive booking/search engine designed just for pets.

Finding a reputable pet care facility has always been a massive headache for owners. Traditionally, they have had to rely on word of mouth from family or friends, or the few results shown in an Internet search. Once they chose a facility, they were faced with making phone calls, pages of documents to fill out and possible verification from the veterinarian’s office concerning vaccinations. Furlocity streamlines this process by providing owners a single solution to all of these issues.

For pet owners, Furlocity offers a number of significant benefits. This service provides a single location where owners can search, compare, review and book pet accommodations with some of the highest quality pet resorts and pet hotels available. Owners are able to receive real-time listings of pet care facilities and readily available rooms that can be booked instantly. This ensures that owners have considerable peace of mind, and that pets have the pampering, relaxing experience they deserve. In addition, Furlocity provides pet owners with the ability to pre-load vital pet records to save time, and they earn rewards each time they book a stay.

However, the service is also designed to benefit owners and operators of pet hotels and resorts. Furlocity provides the ability for hotels and resorts to list their business and services, as well as offering a robust marketing platform to spur business growth.

Connecting pet owners with the right care is something that the $56 billion pet industry lacks. This is where Furlocity comes in. After all, pets need vacations too!

To find out more about Furlocity or find a booking for a dog or cat immediately, visit http://www.furlocity.com.

About Furlocity: Furlocity, Inc. is the world’s first comprehensive booking and search engine, providing pet owners with the means to instantly find the highest quality pet resort or hotel for their beloved dog or cat.

Friends,

I’d like to invite you to participate in AirPay’s private beta @Pangea Cafe TODAY, Friday 3/29, from noon to 10PM. Get $5 free AND 10% off when you pay with AirPay mobile wallet.

Pangea Cafe
4689 Convoy St
San Diego, CA 92111
http://pangeabc.com/

Currently, AirPay supports Android 4.0 and higher. iPhone support is coming soon. Download AirPay here, and enter promo code “5free” when signing up to get $5 free credit.


https://play.google.com/store/apps/details?id=com.airpay

Thanks and hope to see you there!

James Adams
Cofounder, AirPay
james@airpay.com
858-412-7637

Contact: Winnie Cao
Telephone: 619.785.3880
Email: Winnie@mellim.com

MLD/Mel Lim Design Makes High-Tech Highly EngagingSAN DIEGO, CA- March 12th, 2013 — Mel Lim Design (MLD) transforms high-tech brands like Axure Software Solutions, Inc. and Comcast Interactive Media to “high art,” making them aesthetically pleasing and functionally simple and accessible. Since 2003, this multi-platform innovation studio in San Diego has powered start-ups in various industries; created ideas, products, and partnerships; provided brand communications and interactive experiences, and innovated at all stages of business.

In 2002, Victor Hsu and Martin Smith founded Axure, a San Diego-based software solutions company. They developed Axure RP, an innovative wireframing, rapid prototyping, and specification software tool aimed at web and desktop applications and released the pilot version in January 2003. After a chance meeting in 2005 with Mel Lim, Principal and Creative Director of MLD, Hsu and Smith invited MLD to help design their website and Axure RP branding, and create a Mac-friendly user experience. Elevating visual communication into a positive and immersive experience, MLD put the “fun” in functionality. The branded website prototype features a background image, a mega flyout menu, carousels, custom pop-ups, and an entertaining Axshare Features video animation that takes viewers on a step-by-step product walkthrough. Using Axure RP, MLD built an iPhone food app prototype featuring animated transitions, swipes, custom pop-ups, and embedded videos, an iPad app prototype, and an ecommerce beauty product website prototype featuring elements frequently found in ecommerce sites. Axure RP is now considered the standard in software prototyping tools and is used by tens of thousands professionals in the world’s biggest companies.

Comcast Interactive Media (CIM), a division of Comcast that focuses on online media and uses technology to create experiences that entertain and make life easier, invited MLD to assist with projects. Comcast’s relentless passion for innovation, dedication to customers, and commitment to enjoying every moment along the way made MLD a perfect collaborator. MLD designed the iconography for Skype on Xfinity. Jamie Hall, Art Director of UX Design at CIM, described the challenge: “The lack of design elements stand out; where it’s a simplistic approach, where we are trying to focus on using the product, stripping down the user interface so that it’s not cluttering.” MLD achieved its goal of designing a seamless UI experience that allows user enjoyment of TV show content while enabling receipt and placement of calls without intrusion. The TV show becomes the UI graphics, and the iconography enables this experience. MLD also simplified the complex for Comcast’s newly launched Skype on Xfinity and designed a Getting Started Guide (GSG) that is easy to use and simple for multi-generational audiences to self-install.
Forward thinking and constantly increasing capability with technology growth, MLD continues its foray into designing and innovating for high-tech. Moving into the fields of digital collaboration and large-scale data governance with companies such as Varonis, MLD gives dimensionality and texture to the intangible, and helps clients empower customers at every user touch point.

About MLD/Mel Lim Design:
MLD exposes, strategizes, and creates ideas, products, and partnerships.
A multi-platform innovation studio known for its dimensional design thinking that transforms the smallest idea into the largest deliverable, MLD has been powering start-ups in various industries from telecommunications, software, service, fashion, food and retail to Fortune 500 companies nationwide since 2003.

About Mel Lim:
Mel Lim cares to design a better world. She knows that begins with the individual and a commitment to holding fast to one’s dreams, wherever they may lead. This award-winning, Malaysian-born design leader received her foundation design diploma from the London Institute’s Central Saint Martins College of Arts and Design and then moved across the world to attend the Art Center College of Design in Pasadena, California where she graduated with highest distinction, earning a Bachelor’s of Science in Environmental Design. Mel helps lead the industry in exploring how to use design methodologies in business innovation. Intent on actively shaping a better world, she is committed to understanding the processes of creating and producing products and ideas, and the ways in which those efforts impact businesses and customers, both socially and environmentally.

Mel has more than 15 years of international and domestic experience in project management, commercial spatial design, and brand and product development. She has worked with top architectural and design firms in the United States, and since establishing her own firm in 2003 has been consulting and designing for top Fortune 100 companies and others, including Comcast, UGG/Deckers, and Axure. Mel’s work, which can be seen in London, Tokyo, Copenhagen, and all the way to the UAE, has won numerous awards including the Creativity Annual, PRINT, W3, IMA, American Institute of Architects (AIA) LA, The Webby, and has been featured in more than 500 magazines and blogs worldwide including New York Times, Wall Street Journal, C Magazine, Lucky Magazine, Riviera, Interiors, and DMI-Design Management Review.

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Mobile App for Anametrix Marketing Analytics Platform Launches in iOS, Android and BlackBerry App Stores

– Marketers Get On-the-Go Access to Real-time Marketing Analytics Reports From Any Tablet or Smartphone –

ETAIL WEST 2013 – PALM DESERT, CALIF. – Feb. 26, 2013 – Anametrix, the first cloud-based, real-time marketing analytics platform, introduces Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone, enabling right-time marketing.

NEWS HIGHLIGHTS
• Available for download now in iOS, Android and BlackBerry formats, Anametrix Mobile App enables Global 2000 B2C marketers and publishers to visualize, interact and share real-time marketing analytics reporting from any tablet or smartphone.
• Anametrix Mobile App enables users to search for any existing reports and filter them by criteria such as campaign, region, product category, channel, department and date, enabling more meaningful decisions by focusing the scope of the analysis. Mobile app users can also create ad hoc reports by simply leveraging built-in natural language processing (NLP) capabilities. The reports are automatically refreshed with the most current data, giving users up-to-date marketing performance insights on the go. For added convenience, users can also email reports they’ve reviewed or filtered directly from their mobile devices, sharing the right data with the right people at the right time.
• With real-time access to the right data, anytime, anywhere, Anametrix Mobile App enables right-time marketing to improve campaign effectiveness, lower customer acquisition costs and expand customer lifetime value.
• Visit us at Table #720 at eTail West 2013 for a live demo of Anametrix Mobile App, as well as details on how the Anametrix marketing analytics platform increases return on marketing investment (ROMI) for Global 2000 retailers and publishers. If you’re unable to attend the event, please visit our SlideShare channel for information and customer testimonials, or contact us for a demo.
• Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. Anametrix Mobile App is included at no additional fee to clients and is available immediately.
• Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or BlackBerry mobile device. There is no software to install or manage.

QUOTES
Pelin Thorogood, Anametrix’s CEO
“Etailers and publishers succeed when they deliver the right offers at the right time on the device the consumer is using at the time. Anametrix Mobile App gives marketers anytime, anywhere access to their real-time analytics, enabling opportunities for right-time marketing that drives relevance and improves return on marketing investment.”

Gavin Heaton, Constellation Research’s VP and Principal Analyst
“CMOs are on the go 24/7 and mobile first is a key requirement. For marketing campaign insights to be truly actionable, the marketing analytics must be easily accessible on tablets and smartphones.”

ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

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Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Elizabeth Baron
(619) 786-8032 ext. 5
lizzy@townsendadvisers.com

Startup Class for Chula Vista 7th Graders Kicks Off With Tours and Demos by Local Entrepreneurs
StartupCircle

February 15, 2013 – San Diego, CA –  With a first-of-its-kind Startup Class for middle school, 56 students from High Tech Middle Chula Vista school began the 7-week course by visiting with local CEOs and Startup Founders in downtown San Diego.

The class was created by Michael Klein, 7th Grade Humanities Teacher at High Tech Middle Chula Vista, who designed the curriculum as a startup classroom with field trip experience to help students understand what it is like to create and operate a startup enterprise.  The class culminates in a student idea pitch competition on March 21 at the Festival del Sol Exhibition.

On Wednesday, Feb 13, the students visited Co-Merge Workplace and the headquarters of TakeLessons where they met with Founders, CEOs, Principals and even university interns, all operating leading San Diego startups.

The tour was organized by StartupCircle, a regional business organization, whose founder Robert Reyes, explained: “We are dedicated to helping local startups grow but also to growing the talent within our region.  This is why it is a priority for us to work with local educational centers from the universities, to middle schools and even the elementary students.  The entire circle of education, growth and collaboration must include our youth.”

Steven Cox, Founder and CEO of TakeLessons, explained personal and business concepts to the students like: “Failing is actually important!”

“It’s really tough to get it right the first time,” he said and shared how recognizing and accepting failure quickly is key to correcting your course and finding success.  He illustrated this “try and try again” approach through challenges he faced with his band, his past business endeavors and even the initial launch and growth of TakeLessons.

TakeLessons is in the news this month for raising an additional $4 million of venture capital funding, bringing the company’s total to $12 million since 2006.  The startup has paid out over $10 million to music teachers who serve students in more than 3,000 cities.  Steven was joined by TakeLessons Chief Revenue Officer, Alan Cole, who also included motivational tips along with business information for the students, before giving the students a tour of the offices overlooking Petco Park, the music room and chance to sign the Music Wall.

Founder and Managing Partner of Co-Merge Workplace, Michael Kenny, greeted the students at his facility, noting that many of the people the students would see working in the open space area were running successful startups and enterprises with nothing more than a laptop and a mobile phone!

After a tour of Co-Merge, the students broke out into groups to receive demos and presentations from the following startups:

Kathryn Cloward, Founder and CEO of Natural Kidz and Kandon Unlimited, a serial entrepreneur whose first startup, GuardianFoods, grew to over $16 million in sales in six years.  Kathryn shared her journey launching businesses after not believing as a child that she was “the creative type.”  She discussed emerging startup trends, such as crowdfunding, having just launched an Indiegogo campaign for her children’s book character ‘Kathryn the Grape‘ which aims to be the next Dora the Explorer.

Gabriela Dow, StartupCircle Partner and Chief Marketing Officer of Locbit, described how the one-year old startup with a 25-year old CEO has quickly risen to serve accounts like the PGA Tour.  She introduced UCSD student interns Esther Kim, Mithran Ramanathan and Alex Chun who described to the 7th graders the importance of internships and working for startups along the career path.

Founders from AquaLogix and Mila Flats also led sessions.  As Hugo Gonzales, Founder of Mila Flats explained, “the students impressed all entrepreneurs with their questions and pitch ideas.”

Many of the 7th graders took notes on their smart phones and asked about marketing strategies and funding sources, and described their ideas for launching new companies.  It was clear to everyone that participated in the tour that this StartupClass is off to a great start.

Even the parent chaperones were affected.  One wiped a tear from her eye after hearing Cloward’s motivational words for the young girls in particular.  “I remember how tough it was to launch my own business,” said the mother of a 7th grader, “and she put me right back there in those early days.”  She recalled not having a startup class or much support back then, but is thrilled to have her son now participate in this program.

Steve Cox reiterated the value of the experience for the startup founders as well.  “Our mission at TakeLessons is to make a positive lasting impact on the lives we touch.  Spending a morning with the kids from High Tech Chula Vista gave us the opportunity to connect with the next generation of entrepreneurs and to inspire them to be extraordinary.”

“Programs like this are an amazing way for kids to realize their unique potential and we’re so glad we got to be a part of it,” he concluded.

Steven Cox, Take Lessons Founder, filmed by local news with Startup Class students.

Steven Cox, Take Lessons Founder, filmed by local news with Startup Class students.

Kathryn Cloward demos the "Kathryn the Grape" Indiegogo app campaign as 7th graders take notes on crowdfunding options using their mobile phones.

Kathryn Cloward demos the “Kathryn the Grape” Indiegogo app campaign as 7th graders take notes on crowdfunding options using their mobile phones.

Locbit interns Esther Kim and Alex Chun describe to students how the startup CEO and founder is only 25 years old and is serving clients like the PGA Tour.

Locbit interns Esther Kim and Alex Chun describe to students how the startup CEO and founder is only 25 years old and is serving clients like the PGA Tour.

Contact Gabriela Dow gabriela@startupcircle.com for copies of these and more photos, a copy of the class curriculum and interview requests.

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