The San Diego Chapter of the American Marketing Association is pleased to announce its partnership with San Diego digital brand agency Elevator and inbound marketing and sales platform developer Hubspot to deliver a one-of-a-kind Content Marketing Bootcamp June 2-3, 2016.
This exclusive workshop is limited to the first 50 registrants. Over the course of two full days attendees will learn through educational lectures and group breakouts covering customer personas and journeys, content & campaign strategy, development, measurement and optimization, and tools and technology. The sessions provide participants a unique opportunity to develop specific, actionable content marketing plans.
“The Content Marketing Bootcamp is a perfect representation of the value San Diego AMA brings its members and the broader San Diego marketing community,” said San Diego AMA president David Palmer. “Content is one of the hottest topics in marketing, and through this event we’re providing attendees a practical and cost-effective way to build their content marketing strategy and walk away with a complete, executable plan.”
This workshop is perfect for content marketers, managers and directors from B2B and B2C brands wanting to drive more qualified leads online. Attendees will improve their ability to develop an effective content marketing plan that aligns with marketing objectives and delivers stellar results by driving awareness, engagement, traffic and leads.
“Recent studies show that marketers are more concerned with, and responsible for, revenue generation than ever,” Palmer said. “The planners of this event acknowledge the importance producing and measuring results and our agenda reflects this trend.”
The Content Marketing Bootcamp will be led by Elevator president Frank Cowell and Hubspot channel account manager Dan Vivian. The workshop is the culmination of a four-event Content series with previous sessions providing attendees a basic understanding of Buyer Personas, Content Development and Content Distribution.