Tag Archive for: social media

The Art of Marketing conference, hosted by the San Diego chapter of the American Marketing Association (San Diego AMA), has announced three keynote speakers for the annual event. Held on Thursday, November 3, 2016, at the San Diego Marriott Del Mar, from 7:30 am – 6:30 pm. The Art of Marketing will feature Aaron Carpenter, CCO of HubNami and former VP of Global Marketing at The North Face; Chris Goward, Founder and CEO of Widerfunnel; and Rob Fugetta, CEO of Zuberance.

With a theme of “Closing the Loop,” the 6t h annual Art of Marketing (#SDAOM) will bring together experts across industries to share knowledge on how to attribute efforts, track consumer interactions throughout the funnel, and continuously iterate on marketing strategies – insights that are critical for allocating a marketing budget and utilizing assets to create the most success.

Carpenter is the Chief Customer Officer and co-founder of HubNami, a social media intelligence platform for global retailers. Carpenter is also the CEO of ACV Consulting where he advises global outdoor brands and technology startups on brand strategy, digital marketing, ecommerce, user experience, sales, and demand generation. Carpenter has 18 years experience in digital marketing, ecommerce, site design, and sales. He was most recently Vice President of Global Marketing at The North Face. Under his marketing leadership, it was the first brand in the VF Corp portfolio to break the $2 billion in revenue barrier.

Goward founded WiderFunnel with the belief that marketing agencies should prove their value. When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Goward. He is the brain behind the LIFT Model® and Infinity Optimization ProcessTM , conversion optimization strategies that consistently lift results for leading companies. He wrote the book “You Should Test That!” which redefined conversion rate optimization and has spoken at more than 300 events globally, showing how to create dramatic business improvements.

Fuggetta is founder/CEO of Zuberance, a leading advocate marketing company, and author of the book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Fuggetta was formerly CMO at Genuity, a Verizon spin-out. He also was a partner at Regis McKenna, Inc., the legendary high tech market communications firm in Palo Alto, CA, where he co-led the global Apple account. Fuggetta has spoken on brand advocacy at Ad Tech, TedX, the Word of Mouth Marketing Summit, the Online Marketing Summit and others. The Online Marketing Summit has named Rob one of the Top 40 Digital Marketers in the U.S.

The full lineup of speakers and workshops will be announced in October 2016. Attendees will also have the chance to learn from and connect with these marketing industry thought leaders:

● Shanda Maloney , Director of Digital Marketing and Social Media, UFC
● Wayne Partello , CMO, San Diego Padres
● Mark Weslar, VP of Marketing, Karl Strauss
● Frank Cowell , President, Elevator Agency
● Gary Ware , Co-Founder and Chief Strategy Officer, Tower 33 Digital
● Dr. Kenneth Wilbur , Professor, UCSD Rady School of Management

“I’m very grateful for the caliber of accomplished marketing professionals from world-renowned brands who are joining us at the Art of Marketing conference in San Diego,” said David Palmer, president of San Diego AMA. “This conference is fast becoming the San Diego marketing community’s can’t-miss marketing event for mid to senior-level marketers. Attendees will be able to directly apply valuable information about how to drive traffic more efficiently and effectively, convert customers into long-lasting relationships, and more.”

Tickets are on sale now for $299 for non-AMA members. Attendees can save on the cost of registration by becoming an AMA member and purchasing tickets for $149. Professional development discount packages are available for companies interested in sending multiple representatives. For more information on the Art of Marketing conference, including sponsorship opportunities and registration, visit sdama.org/aom.

About San Diego AMA
The San Diego Chapter of the American Marketing Association (AMA) is a professional organization that is committed to developing powerhouse marketers within the San Diego business community. For high-performing marketers who are serious about furthering their careers, San Diego AMA is the only education- and networking-focused organization that provides information, resources, international presence, and valuable connections in a fun, approachable environment where its members can achieve their personal development goals. For more information, please visit www.sdama.org.

San-Diego-AMA-Art-of-Marketing-Conference-Closing-Loop-624x374SAN DIEGO, Calif. (Sept. 26, 2016) – The 6th annual Art of Marketing conference (#SDAOM), hosted by the San Diego chapter of the American Marketing Association (San Diego AMA), will be held Thursday, November 3, 2016, at the San Diego Marriott Del Mar. Featuring local and national marketing experts as keynote speakers, panel discussions, and solution-finding breakout sessions, this full-day conference will draw 250 to 350 integrated marketing professionals from across the region.

This year’s theme is “Closing the Loop,” which acknowledges the importance of continuous learning and applying measurement insights to optimize marketing campaign performance and conversion rates. The conference will bring together experts from across industries to share knowledge of how to attribute marketing efforts, track consumer interactions throughout the funnel, and create an iterative strategy – all insights that are critical for allocating marketing budget and effectively utilizing resources, resulting in the best return.
“This conference is a fantastic learning and networking opportunity for mid to senior-level integrated marketers in San Diego,” said David Palmer, President of the San Diego AMA. “We are planning an incredible lineup of speakers and facilitators who will bring innovative, practical solutions and ideas that marketers can directly apply to enhance their campaign performance.”

Attendees will learn practical strategies and ideas to make smarter marketing decisions, drive traffic more efficiently and effectively, convert customers into long-lasting relationships and create a culture of continuous innovation. Session topics include how to measure and determine KPIs of a campaign, micro-moment trends in social media, marketing automation best practices, tips to create compelling video content, and more. Keynote and session speakers will be announced in early October.
Tickets are on sale now, and attendees can save over 50% on the cost of registration by becoming an AMA member. Professional development discount packages are available for companies interested in sending multiple members of their marketing teams. For more information on the Art of Marketing conference, including sponsorship opportunities and registration, visit sdama.org/aom.

SAN DIEGO—July 8, 2014— Hashtag Ads has launched a new platform, currently in beta, where social influencers and advertisers can join forces to enhance their influence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s message — all while making some mula.

Hashtag Ads offers a sign-up option for social influencers, those who have a substantial presence via social media, and social advertisers, those who desire to strengthen their company’s social media presence by driving high quality traffic to their business or brand. Hashtag Ads pairs social influencers with relevant social advertisers, depending on their niche. Once matched, a campaign is developed and the advertisers’ message is circulated throughout the influencers’ social media networks. Hashtag Ads offers real-time metrics, allowing the advertiser to measure the increase of their revenue and social media presence from the campaign.

Designed with efficiency in mind, Hashtag Ads’ innovation allows ordinary social influencers to monetize their presence by coupling them with emerging businesses. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.

About Adboom Group, Inc.:

AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, Adboom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.

For more information, visit: www.hashtagads.com


SAN DIEGO, CA — WEDNESDAY, APRIL 9 — For savvy self-promoting chefs, it’s time to get on a roll.

ChefsrollFrom aspiring culinary minds to seasoned and celebrity chefs, Chef’s Roll is a platform where chefs can tell the full story of their culinary life with a Facebook-LinkedIn-Craigslist hybrid tool. Chef’s Roll is endorsed by top chefs including New York’s Cedric Vongerichten and David Burke and Los Angeles’ Taji Marie and Fabio Viviani.

“The quality of a chef’s online presence almost never matches the quality of their cuisine,” said Chef’s Roll co-founder Thomas Keslinke, a 13-year hospitality industry veteran. “Thus, we’re building the largest professional chef network in the world, where chefs are able to promote their talent, career achievements, unique style and more through this interactive, cost-effective and sophisticated tool. Chef’s Roll was developed out of our respect for chefs and what they do best.”

Whether they’re a Michelin-starred chef or fledgling toque straight out of the Le Cordon Bleu womb, chefs can use Chef’s Roll to showcase their work, talent and originality to potential employers, customers, TV producers and more. Early adopters from across the globe range from San Diego pastry chef Annalise Brolaski, who practices organic baking, to internationally known culinary artists, including Michelin starred Gianfranco Chiarini, master of Italian nouvelle fusion, and Javier Plascencia, Baja’s reigning king of farm-fresh food.

How Does It Work?

On Chef’s Roll profiles, chefs can enter skills and expertise; upcoming events; education and experience; a synopsis of the type of cuisine they specialize in; photos and videos; awards and accolades; client reviews; links to print, and online and television press. Technical co-founder Frans van der Lee built the platform to be easy and quick to use for time-starved chefs, while making it search engine optimized and social media friendly.

“The day after a chef’s profile goes live, it typically appears high up on the search engines,” said van der Lee. “Chef’s Roll empowers the chef to manage and curate their online professional identity and to extend the shelf life of their press and other accolades.”

The culinary tool also provides members with icons to use on other social media networks to link to their own profile, marketing and media training tips, recommended purveyors and, soon, a worldwide job/stage board.

To get on a roll, chefs and culinary students should join at chefsroll.com. Chef’s Roll profiles cost only $19 per month or $99 per year.

About Chef’s Roll

The founders of San Diego-based Chef’s Roll have always been passionate about the culinary industry, but it was only recently that they made a rather surprising discovery: the quality of a chef’s online presence almost never matches the quality of their cuisine. Working chefs often don’t have the time or budget to create a customized web portfolio, and existing job sites don’t have the tools to bring a chef’s unique skillset and experience to life. To solve this widespread challenge, Chef’s Roll was born.

“Presentation is everything” is true for all chefs, and Chef’s Roll’s mission is to advance the culinary profession by helping to promote the chefs that are making it happen. From executive chefs to culinary students, Chef’s Roll welcomes you to the table. For all PR inquiries, contact Andrew Hard at [email protected] or Brook Larios at [email protected].