San Diego Tech Scene Blog

San Diego, California, and Vancouver, Washington – September 19, 2016 – Simplexity Product Development has opened a Menlo Park product design and engineering facility. The new location will serve the growing demand from Bay Area and Northern California technology companies seeking electro-mechanical engineering expertise.

As a trusted development partner to some of the world’s most advanced technology companies, including HP, Microsoft, Nautilus, and Illumina, Simplexity has recently worked on advanced 3D printing, connected wearable technology, and transformative biotech instrumentation. With the opening of a third design center in Menlo Park CA. Simplexity is advancing rapidly on becoming the leading supplier of mechatronic product engineering on the West Coast.

“Simplexity has experienced double digit growth over the past three years and we are continuing to hire engineers in all of our locations,” said Dorota Shortell, CEO of Simplexity. “The Menlo Park facility is assisting scientists, engineers, and entrepreneurs to commercialize their proprietary technologies. In particular, we are helping them to create designs that lower the cost of manufacturing their products, especially those that incorporate complex electronics with motion-control systems.”

Simplexity’s Bay Area office will be headed up by Gabriel Aldaz. Aldaz holds a PhD in Mechanical Engineering from Stanford University. He has 20 years of experience in product development, including a role as co-founder and president of SparkWorks Engineering, a Bay Area electro-mechanical design consultancy that helped launch the original Jawbone noise-cancelling Bluetooth headset.

Simplexity’s approach to mechatronics is geared toward the design of products with motion embedded in their hearts, which involve mechanical, electrical, computer and/or control systems engineering and require a custom solution to achieve the highest overall performance to cost ratio. A few examples of products that demonstrate Simplexity’s approach of simplifying the complex include:
• NeuraLabel’s 300X on-demand printer, based on HP’s page-wide inkjet technology
• A computer-aided CPR training device
• An embedded 2-axis stage for scientific imaging that reduced the cost of that subsystem by 50 percent
• The Senaptec Strobe sensory performance training eyewear, the cutting edge wearable technology designed to help athletes improve performance by training the connection between eyes, brain and body.

Simplexity’s new facility will be located at 1370 Willow Road, Suite 200, Menlo Park, CA 94025. For more information on Simplexity’s product development services in the Bay Area please call or email the Bay Area office at (650) 300-6310 or

Simplexity has regional headquarters in San Diego, California and the Portland, OR metro area, serving companies in California, Oregon and Washington.

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About Simplexity Product Development
Simplexity is a product development engineering firm that strives for simplicity in design, reducing product costs and improving the reliability of technology products. It specializes in mechatronics, a systems approach to designing mid- to high-volume products with motion, sensors and electronics in their heart. This results in solutions that reduce risk and accelerate time-to-market for the products it develops for leading technology companies. For more information, visit or contact Simplexity at 858-385-7834 or

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