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PizicatoSAN DIEGO (Feb. 20, 2015) – Digital donation platform, PIZICATO, launched today and is transforming the way fans can support their favorite musicians. This technology allows the fans to have a direct impact on how an artist is compensated, effectively plucking their own strings, disrupting the status quo and changing the model of the current music industry. From small town garage bands to superstars, it’s time for the fans to take back the power and revolutionize the way musicians are supported now and into the future. With PIZICATO, fans can pull the strings and ensure the artists they love have what they need to succeed.

“Being a lifelong music fan, I am very excited about how easy it has become to listen to my favorite music and discover new artists through online streaming sites. However, I am disappointed with how these changes have impacted the way artists are compensated,” explained Jeff Storm, longtime entrepreneur and co-founder of PIZICATO. “Music is such a personal, visceral experience and some of it resonates so deeply that I’d like to personally say thank you to the artists and share how they’ve impacted my life. We believe PIZICATO is a new way to make a difference.”

Inspired by a popular stringed instrument playing technique in which the artist plucks the string to sound the note rather than bow the string as one would traditionally, with PIZICATO, the fans hold the strings to the music industry. By directly compensating artists without the middleman, listeners have the power to disrupt the long tones of a broken industry in need of change. PIZICATO users are now able to directly support the performers they love at PIZICATO.com—allowing them to create the new industry model. Using Facebook’s application programming interface (API), PIZICATO connects the fan to the artists’ Facebook Page and allows the fan to donate directly to the artist, band, or musician they love via PayPal. These donations are all tax-free to the artist, and the artist receives 82% of the donations made. The rest goes back to PIZICATO.com to cover PayPal fees and operations by ensuring more donations come in to do even more good.

There has been a true paradigm shift in the way fans access music and the way artists are compensated. Based off the current industry model, musicians and bands are no longer receiving what they deserve. Today, artists have transitioned away from relying financially on record sales or song royalties as a viable source of income. Many artists are turning to other career paths to sustain themselves, leaving less time for them to create the music fans eagerly expect. PIZICATO believes it should be just as easy to support musicians, as it is to listen to music. PIZICATO has arrived to bridge this gap.

“It has never been a better time to be a music fan. Music streaming, video uploads, online music stores are available, but these advances also create a certain digital devaluation of the artists’ talent. Music needs to be more sustainable and we believe that PIZICATO is that solution,” said Jeano Erforth, Storm’s business partner, fellow successful entrepreneur and PIZICATO co-founder. “Through PIZICATO, artists can begin making ends meet again, collect enough donations to produce an entirely fan-funded album or even a full tour schedule. The PIZICATO revolution is the solution so that musicians can continue being musicians instead of taking day jobs. It’s the new way fans can directly influence and contribute to the music they love. PIZICATO is going to change everything.”

Get more information on the PIZICATO founders, details on signups and other important facts by visiting www.PIZICATO.com

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About PIZICATO
pizzicato 1 |ˌpitsəˈkädō|
adverb [ no obj. ]
(Often as a direction) plucking the strings of a violin or other stringed instrument with one’s finger: Violinists should play four 2-octave major scales; two should be played arco, two should be played pizzicato.

PIZICATO is a dynamic digital platform shaking up the way fans interact, support and connect with musical artists and performers. Created as an online donation platform, PIZICATO provides a solution for fans to support artists and their music directly, now and into the future. Through PIZICATO.com, fans are able to send electronic donations to the artist, allowing them to effectively hold the strings to change in the music industry. Join the PIZICATO revolution and make music happen.

The idea for a life-altering digital donation platform was dreamed up by entrepreneurs Jeff Storm and Jeano Erforth in December 2013, after realizing some of their favorite musical artists will never get adequately compensated for the music they have created. If the artists are unable to sustain themselves with the money they need to continue making music, it’s possible that these artists may have to take a day job instead of creating music for listeners. For Storm and Erforth, it was unacceptable that the music they love is more accessible than ever before, yet the artists are receiving exponentially smaller and smaller cuts for their work. In the end, it was all backwards and the entrepreneurial-minded, music-loving duo knew they had to create a solution to revolutionize this modern-day archetype of what the music industry had become. After further extensive research about the reality of royalties in the music industry, they learned just how far a dollar really goes for a musician and fourteen months later PIZICATO was born.

For more information on PIZICATO, please visit www.PIZICATO.com. Become a Facebook fan at Facebook.com/WeArePIZICATO, join our circle on Google+ or follow PIZICATO on Twitter, Instagram, Pinterest and Spotify at @WeArePIZICATO.

SAN DIEGO (February 17, 2015) – Rock My World Inc., the creators of RockMyRun, a free health & fitness app that provides motivational mixes for active people, announced today their collaboration with Dave Audé, acclaimed music producer and DJ. As creative consultant, Audé will bring his expertise and style to the RockMyRun app by crafting exclusive, one-of-a-kind mixes. He will utilize his technical prowess to refine RockMyRun’s mix creation process and help forge strategic partnerships with industry contacts. Audé has created over 100 No.1 Billboard tracks and has worked with Kelly Clarkson, Selena Gomez, One Republic, Coldplay and U2, among many other chart-topping artists.

The RockMyRun catalog hosts hundreds of mixes from DJs around the world, making it easy for users to find their “soulmix” for any workout. Audé will be able to further merge the music and fitness industries with his knowledge alongside the existing team at Rock My World.

“RockMyRun helps people get and stay fit by motivating them, through the combination of science and music, to push through their workouts. Audé will add top quality mixes that are sure to keep users moving and motivated, even during the toughest part of their workout regimen,” said Adam Riggs-Zeigen, Rock My World’s CEO and co-founder. “Music serves many purposes in our lives and I am honored to join a team like Rock My World. I am excited to bring my music to the RockMyRun users and explore the impact it has on people while running and working out,” said Audé, Rock My World’s creative consultant.

Audé has earned a reputation as a master producer and remixer who delivers award-winning results. Audé’s label, Audacious Records, was named Billboard Magazine’s No. 1 Indie Dance Label in 2014 and continues to release more hits in 2015, Audacious Records produced a few No. 1 records in 2014 including “Aftermath (Here We Go)” with Andy Bell (from Erasure), “MAD” with Vassy, and “Take Me Away” with new artist Rokelle.
The app’s myBeat™ Body Driven Music Technology pulls in biometric data like steps, heart rate or pace from smartphones and wearable devices to dynamically adjust the tempo of the music to be in tune with a user’s body, matching the music to a user’s steps or heartbeat. Users also have the choice to set their beats per minute manually. RockMyRun’s curated mixes and myBeat™ Body Driven Music Technology have been proven in a recent study by the University of California San Diego’s EPARC behavioral health lab to boost motivation during a run by up to 35 percent.

Mixes are searchable by genre, BPM, length and lyrics and are rated and commented on by RunRockers – members of the RockMyRun community. This allows for a truly personalized experience that enables all users to find content best suited for their needs.

Audé’s first mix will launch on Thursday, February 19, 2015. For more information on RockMyRun, please visit https://www.rockmyrun.com/freeapp

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About Rock My World
Rock My World, Inc. was founded with a passion for helping people get and stay fit through the fusion of music and technology. The company takes data from smartphones and fitness wearable devices and uses it to adjust music tempo in real time to help people have more fun, perform better and simply put, “get more” from their workouts.

About RockMyRun
RockMyRun, the first app from Rock My World, combines professionally created, DJ’d mixes that have been specifically designed to motivate people during exercise with innovative, technology that adjusts music tempo based on biometric data.

Available for IOS and Android, the app offers free and affordable membership options, boasts a consistent 4 ½ star review in both stores and was recently featured on the Today Show, in the NY Times, and the Boston Globe. The team at Rock My World has developed a popular, addictive app complete with technology that is flipping the fitness tech industry on its head.

For more information on RockMyRun, visit http://www.rockmyrun.com/freeapp or download the app on iTunes or Google play. Become a fan at www.facebook.com/RockMyRun and follow on Twitter @RockMyRun.

HOUSECALL_PRO_LOGO-1SAN DIEGO (February 23, 2015) – HouseCall Pro introduces additional features to their already comprehensive tool for service professionals. HouseCall Pro is a low-cost, full-suite tool that enables service professionals to run their entire business from a smartphone and complimentary web portal. Since January of 2015 HouseCall Pro has grown its customer base from one city to 257 cities nationwide. The app supports professionals with all aspects of their daily workflow. The latest additions to the HouseCall Pro software include: integration with QuickBooks Online, recurring job set-up from the web, a dynamic employee web scheduler and the ability to add company tax rate to job details.

On average 95 percent of service professionals and small businesses utilize QuickBooks for accounting needs. The integration of QuickBooks Online into HouseCall Pro includes QuickBooks’ customer import, and automated job and expense reporting. This addition allows service professionals to save time and become more efficient in their business operations.

“We want to offer features that allow a service professional to grow their business and save time. We listened to our customers and put our heads together to come up with resources that will take their business to the next level,” said Ian Heidt, CEO and co-founder of HouseCall. “Since launching we have witnessed our users achieve great success. We have noticed that our software is not only effective for home service professionals, but really any entrepreneur or small business that is ready to take their business operations to the next step.”

In addition to the QuickBooks integration, HouseCall Pro’s new features give service professionals greater insight into day-to-day business operations. The dynamic web scheduler now allows administrators to see full-spectrum employee schedules with custom time slot views for optimized technician time management. The ability to set up recurring service appointments from HouseCall Pro’s complimentary web portal will make job scheduling easier and significantly reduce customer drop-off rates. Furthermore, service professionals can provide customers with comprehensive invoices and receipts that include company tax rate with job details.

Since launching its services in San Diego in early 2014, HouseCall Pro has quickly positioned itself as the premier home services platform connecting local, trusted service professionals with home owners and renters. HouseCall Pro is lowering the barrier to what would otherwise be a complex technology adoption; simplifying high-tech tools to help small businesses upgrade their operations and better compete in a rapidly evolving marketplace.

HouseCall Pro users have completed thousands of home maintenance jobs. Using this all-encompassing tool, service professionals, on average, have doubled their business, check out http://lovetopivot.com/. Additionally, they’ve been able to easily retain existing clients and acquire new clients through the award-winning HouseCall consumer marketplace.

“Our software, on average, saves professionals 15 to 20 hours a week on administrative and process intensive tasks. We are on a mission to level the playing field for small businesses and to provide them with top quality business tools,” said Co-founder Roland Ligtenberg.

As an all-in-one tool for service professionals, HouseCall Pro will continue to listen to users and add on features that will help them run successful businesses. HouseCall Pro is offered at a low, monthly cost and is available to download in the App Store for iOS and Android devices.

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ABOUT HOUSECALL

The HouseCall Pro app is a full-service tool that enables professionals to run their entire business from their smartphone and with a complimentary web portal. The app is offered at a low-cost and supports service professionals with business workflow, such as job scheduling, customer database, invoicing and payment processing, technician dispatch, and much more, all with fully integrated access to the HouseCall marketplace.
Prior to founding HouseCall, Ian Heidt, Adam Perry-Pelletier, Chris Zwickilton, Roland Ligtenberg, and Reza Olfat developed smartphone technologies at Qualcomm. Together they helped found the company’s innovation division, Qualcomm Labs, an incubator focused on leading innovation in new wireless product development and developed the groundbreaking Gimbal platform. HouseCall is funded by a global venture capital group, e.ventures, who were initial investors in companies like Angie’s List and Groupon, and Canter Capital with participation from KGC Capital. Their advisors include the San Diego general manager of Uber and former general manager of new products at Service Magic (now HomeAdvisor).
HouseCall Pro is free and available now to download in the App Store for iOS and Android devices.
For more information please visit, http://pro.tryhousecall.com/.

Connect: facebook.com/HouseCallApp, twitter.com/HouseCall, youtube.com/HouseCallApp, instagram.com/housecall.

SAN DIEGO, Calif. (December 09, 2014) – Today, HouseCall Pro announced the nationwide expansion of its smartphone app, available for free on iOS and Android. HouseCall Pro is a full-suite tool that enables service professionals to run their entire business from their smartphone and complimentary web portal. The app is free to use and supports professionals with all aspects of their daily workflow, including: job scheduling, customer database, invoicing and payment processing, technician dispatch, and much more. It is also fully integrated with access to the HouseCall consumer marketplace.

For early service professional customers, HouseCall Pro is disrupting the industry by offering a record low 1.99 percent credit card transaction-processing fee, one of the most competitive rates offered across the industry.

“We wanted to give mobile service professionals a modern way to run their business at zero cost,” said Ian Heidt, CEO and co-founder of HouseCall. “Plumbers, electricians, housekeepers and others can now reach new goals by streamlining and mobilizing their businesses with this all-in-one tool. Instead of using pen and paper or antiquated software, HouseCall Pro makes scheduling, dispatching, billing and invoicing a breeze.”

Since first launching its services in San Diego in early 2014, HouseCall Pro has quickly positioned itself as the premier home services platform connecting local, trusted service professionals with home owners and renters. HouseCall Pro is lowering the barrier to what would otherwise be a complex technology adoption; simplifying high-tech tools to help small businesses upgrade their operations and better compete in a rapidly evolving marketplace.

From inception, HouseCall Pro users have completed thousands of home maintenance jobs. Using this all-encompassing tool, service professionals, on average, have doubled their business. Additionally, they’ve been able to easily retain existing clients and acquire new clients through the award-winning HouseCall consumer marketplace.

“Everyone wants to grow their business and our mission is to accelerate that. Before, service pros were either stitching together multiple siloed products that weren’t designed to operate together, or reverting back to the laborious method of pen, paper, and over flowing filing cabinets,” said Co-founder Roland Ligtenberg. “Now, they’re able to run their entire business in one place.”
As a complete solution for all professional services verticals, HouseCall Pro is quickly gaining the attention of on-the-go business owners as the easiest and most effective way to run their business. HouseCall Pro is free and available now to download in the App Store for iOS and Android devices.
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ABOUT HOUSECALL

The HouseCall Pro app is a full-service tool that enables professionals to run their entire business from their smartphone and with a complimentary web portal. The app is free and supports service professionals with business workflow, such as job scheduling, customer database, invoicing and payment processing, technician dispatch, and much more, all with fully integrated access to the HouseCall marketplace.

Prior to founding HouseCall, Ian Heidt, Adam Perry-Pelletier, Chris Zwickilton, Roland Ligtenberg, and Reza Olfat developed smartphone technologies at Qualcomm. Together they helped found the company’s innovation division, Qualcomm Labs, an incubator focused on leading innovation in new wireless product development and developed the groundbreaking Gimbal platform. HouseCall is funded by a global venture capital group, e.ventures, who were initial investors in companies like Angie’s List and Groupon, and Canter Capital with participation from KGC Capital. Their advisors include the San Diego general manager of Uber and former general manager of new products at Service Magic (now HomeAdvisor).

HouseCall Pro is free and available now to download in the App Store for iOS and Android devices.

For more information please visit, http://pro.tryhousecall.com/.

Connect: facebook.com/HouseCallApp, twitter.com/HouseCall, youtube.com/HouseCallApp, instagram.com/housecall.

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SAN DIEGO—July 8, 2014— Hashtag Ads has launched a new platform, currently in beta, where social influencers and advertisers can join forces to enhance their influence on the web. The platform provides an opportunity for anyone to embrace their power of social influence and utilize that potential to boost a company’s message — all while making some mula.

Hashtag Ads offers a sign-up option for social influencers, those who have a substantial presence via social media, and social advertisers, those who desire to strengthen their company’s social media presence by driving high quality traffic to their business or brand. Hashtag Ads pairs social influencers with relevant social advertisers, depending on their niche. Once matched, a campaign is developed and the advertisers’ message is circulated throughout the influencers’ social media networks. Hashtag Ads offers real-time metrics, allowing the advertiser to measure the increase of their revenue and social media presence from the campaign.

Designed with efficiency in mind, Hashtag Ads’ innovation allows ordinary social influencers to monetize their presence by coupling them with emerging businesses. Hashtag Ads beta platform is compatible with Facebook and Twitter, and additional platforms are in the works.

About Adboom Group, Inc.:

AdBoom Group, Inc. is a San Diego-based technology company focused on innovation in advertising and technology solutions for driving customer acquisition. With its wide network of social and native advertising channels, Adboom Group, Inc. has the ability to reach millions of people. From digital advertising, such as Hashtag Ads, to software suites, growing businesses has become the core focus and engine of the company’s success.

For more information, visit: www.hashtagads.com

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Contact: Winnie Cao
Telephone: 619.785.3880
Email: Winnie@mellim.com

MLD/Mel Lim Design Makes High-Tech Highly EngagingSAN DIEGO, CA- March 12th, 2013 — Mel Lim Design (MLD) transforms high-tech brands like Axure Software Solutions, Inc. and Comcast Interactive Media to “high art,” making them aesthetically pleasing and functionally simple and accessible. Since 2003, this multi-platform innovation studio in San Diego has powered start-ups in various industries; created ideas, products, and partnerships; provided brand communications and interactive experiences, and innovated at all stages of business.

In 2002, Victor Hsu and Martin Smith founded Axure, a San Diego-based software solutions company. They developed Axure RP, an innovative wireframing, rapid prototyping, and specification software tool aimed at web and desktop applications and released the pilot version in January 2003. After a chance meeting in 2005 with Mel Lim, Principal and Creative Director of MLD, Hsu and Smith invited MLD to help design their website and Axure RP branding, and create a Mac-friendly user experience. Elevating visual communication into a positive and immersive experience, MLD put the “fun” in functionality. The branded website prototype features a background image, a mega flyout menu, carousels, custom pop-ups, and an entertaining Axshare Features video animation that takes viewers on a step-by-step product walkthrough. Using Axure RP, MLD built an iPhone food app prototype featuring animated transitions, swipes, custom pop-ups, and embedded videos, an iPad app prototype, and an ecommerce beauty product website prototype featuring elements frequently found in ecommerce sites. Axure RP is now considered the standard in software prototyping tools and is used by tens of thousands professionals in the world’s biggest companies.

Comcast Interactive Media (CIM), a division of Comcast that focuses on online media and uses technology to create experiences that entertain and make life easier, invited MLD to assist with projects. Comcast’s relentless passion for innovation, dedication to customers, and commitment to enjoying every moment along the way made MLD a perfect collaborator. MLD designed the iconography for Skype on Xfinity. Jamie Hall, Art Director of UX Design at CIM, described the challenge: “The lack of design elements stand out; where it’s a simplistic approach, where we are trying to focus on using the product, stripping down the user interface so that it’s not cluttering.” MLD achieved its goal of designing a seamless UI experience that allows user enjoyment of TV show content while enabling receipt and placement of calls without intrusion. The TV show becomes the UI graphics, and the iconography enables this experience. MLD also simplified the complex for Comcast’s newly launched Skype on Xfinity and designed a Getting Started Guide (GSG) that is easy to use and simple for multi-generational audiences to self-install.
Forward thinking and constantly increasing capability with technology growth, MLD continues its foray into designing and innovating for high-tech. Moving into the fields of digital collaboration and large-scale data governance with companies such as Varonis, MLD gives dimensionality and texture to the intangible, and helps clients empower customers at every user touch point.

About MLD/Mel Lim Design:
MLD exposes, strategizes, and creates ideas, products, and partnerships.
A multi-platform innovation studio known for its dimensional design thinking that transforms the smallest idea into the largest deliverable, MLD has been powering start-ups in various industries from telecommunications, software, service, fashion, food and retail to Fortune 500 companies nationwide since 2003.

About Mel Lim:
Mel Lim cares to design a better world. She knows that begins with the individual and a commitment to holding fast to one’s dreams, wherever they may lead. This award-winning, Malaysian-born design leader received her foundation design diploma from the London Institute’s Central Saint Martins College of Arts and Design and then moved across the world to attend the Art Center College of Design in Pasadena, California where she graduated with highest distinction, earning a Bachelor’s of Science in Environmental Design. Mel helps lead the industry in exploring how to use design methodologies in business innovation. Intent on actively shaping a better world, she is committed to understanding the processes of creating and producing products and ideas, and the ways in which those efforts impact businesses and customers, both socially and environmentally.

Mel has more than 15 years of international and domestic experience in project management, commercial spatial design, and brand and product development. She has worked with top architectural and design firms in the United States, and since establishing her own firm in 2003 has been consulting and designing for top Fortune 100 companies and others, including Comcast, UGG/Deckers, and Axure. Mel’s work, which can be seen in London, Tokyo, Copenhagen, and all the way to the UAE, has won numerous awards including the Creativity Annual, PRINT, W3, IMA, American Institute of Architects (AIA) LA, The Webby, and has been featured in more than 500 magazines and blogs worldwide including New York Times, Wall Street Journal, C Magazine, Lucky Magazine, Riviera, Interiors, and DMI-Design Management Review.

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