Tag Archive for: Strategy


San Diego American Marketing Association Hosts Lean Marketing Strategist Bernhard Schroeder

SAN DIEGO, CA (Aug 3, 2015) – The San Diego chapter of the American Marketing Association (SDAMA) will host lean marketing strategist Bernhard Schroeder for a workshop at Mitchell International, Inc. in La Jolla, CA from 5:30 PM – 8:00 PM on Wednesday, August 19, 2015.

Bernhard is the Director of the Lavin Entrepreneurship Center at SDSU, and will present his LeanModel philosophy and tool, the LeanModel Marketing Canvas at this exciting and engaging Workshop. The LeanModel Marketing tool, was featured in Bernhard’s book, Fail Fast or Win Big and in his TED talk in 2014. The event will provide business professionals with comprehensive tools for planning and executing marketing strategies that are effective, quick and agile.

David Palmer, President of the San Diego AMA said, “Modern-day marketers play an increasingly critical role in business strategy. That’s why we are thrilled to host Bernhard Schroeder in this unique workshop-style event where he’ll help each attendee develop their own LeanModel Marketing Canvas. For many marketers, this could be the missing piece of their brands’ winning marketing model.”

The cost for the event is $24 for members and $37 for guests. Register at: http://sdama.org/events/lean-model-marketing/