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BarBack, a new kind of mobile application that enables users to bypass crowded bar lines by ordering their favorite drinks, paying, and closing their tab right from their smartphones, this week officially launched a crowdfunding campaign on Kickstarter.com for garnering widespread support and the necessary financial backing to complete and market the app on a grand scale.

Founded by a team of active duty Marines and veterans on a mission to put an end to the long lines at bars in everyday life, BarBack provides users with a wide variety of benefits that prevents the awkward cutout of good conversation at bars.

“This app prevents the classic bar problem of leaving conversations to wait in a line,” said Jimmy Murtha, Co-Founder of BarBack. “Instead, people can finally maximize their time with friends, and add real value to their social experiences night after night.”

BarBack comes with a “Nearby Feature,” enabling users to locate the closest bars to them geographically that offer BarBack. It also comes with a “Rating Feature” that allows users to rank beers and bars so others can read about a venue before they visit it. Plus, there’s a “Favorite Feature” so users can keep track of their favorite drinks and experiences out with the app.

In order to launch BarBack on a wide scale with multiple locations live in the app, BarBack is looking for crowdfunding supporters to offset the cost needed to provide BarBack at a minimal price for the first year.
“We have ambitious plans for BarBack, which is why we’re asking everyone to consider supporting the campaign on Kickstarter today,” said Alvaro Yanes. “With help, we can bring BarBack to dozens of locations in America’s most popular cities. Spread the word.”

The funding for ForwardMetrics, which has launched an enterprise cloud platform that improves innovation, collaboration, communication and performance, was raised from private individuals.

“Our company is very proud to have the backing of investors that understand the power and enormous potential of our cloud-based software and fast-growing community site for consultants and business leaders,” ForwardMetrics CEO Ozzie DiVinere said. “Business will never be the same, it’s time for companies both large and small to leverage smarter tools that help them achieve goals and produce results.”

The company will use the funding to expand staffing to support its fast-growing customer base.

The company’s products include: FM Navigator: A unique platform for easily creating and executing plans for any objective. Not just brainstorming, the fastest way to build plans on the planet, then see them bought to life.

Client Navigator: A special version with a set of additional tools designed specifically for consultants and executive coaches that offer new ways to work with existing clients and attract new ones.

FM Community: A fast-growing business networking site, where executives connect with thought leaders and inspiring content to foster new business relationships and opportunities.

About ForwardMetrics
ForwardMetrics is changing how organizations achieve results. Based in Southern California, the company’s passion is helping companies grow and achieve goals. Visit www.fowardmetrics.com or follow our social: @ForwardMetrics, facebook.com/forwardmetrics, http://www.linkedin.com/company/forwardmetrics. For all PR inquiries, contact Director of Marketing Andrew Hard at 917-660-5418 or email him at andrewhard@forwardmetrics.com and Cameron Crow at cameroncrow@forwardmetrics.com.