Tag Archive for: marketing analytics

WebTrends, iJento and Adobe/Omniture Veteran Will Lead Product Direction for the Award-Winning Marketing Analytics Platform

SAN DIEGO − Feb. 5, 2014 − Anametrix, the first cloud-based, real-time marketing analytics platform, today welcomes Barry Parshall, veteran marketing and analytics leader, as SVP of product management. Parshall leads the company’s product strategy to extend real-time, multichannel-analytics capabilities that enable decision support for Global 2000 marketing organizations.

NEWS HIGHLIGHTS

    • As head of product management, Parshall will work with the Anametrix engineering, data-science, professional-services and account-management teams, as well as the growing roster of Anametrix clients, to expand and enhance the company’s analytics product offerings. Designed to give marketing organizations access to powerful and flexible decision-support solutions, Anametrix marketing analytics go well beyond dashboards. Parshall will ensure Anametrix solutions not only deliver a clear picture of historical trends but also uncover hidden correlations and recommend the path to a better future through predictive and what-if analyses.
    • Parshall has been at the forefront of emerging technologies and innovations in business intelligence, web analytics and digital marketing, having served in a variety of senior, product-leadership roles during the past 25 years. Now he joins Anametrix at an important inflection point bringing a new cycle of innovation, which enables marketing organizations to analyze multichannel data from all sources in real-time to optimize return on marketing investment (ROMI).
    • Prior to joining Anametrix, Parshall was SVP of product management for iJento, a multichannel, customer-intelligence vendor that introduced solutions at the intersection of web analytics and business intelligence. He also worked at Adobe on the flagship Omniture solutions. Earlier in his career, he was head of product strategy at WebTrends from 2001 to 2009. He also served as lead product manager for Crystal Decisions, a business intelligence firm later acquired by Business Objects, and he served as VP of products for Micro Data Base Systems.
    • Parshall earned a B.S. in Mathematics, Computer Science, from Purdue University.

QUOTES
Pelin Thorogood, president and CEO of Anametrix
“Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics. He was on the front lines of innovation in business intelligence and web analytics and has experienced the massive transformation in the analytics market first hand. His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”

Jim Sterne, president, Target Marketing, and founder, eMetrics Summit and Digital Analytics Association
“In the dozen years I’ve known Barry, he has been a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data and knows how to convert that understanding into valuable products.”

RESOURCES
LinkedIn for Barry Parshall: http://www.linkedin.com/in/barryparshall

ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com.

Mobile App for Anametrix Marketing Analytics Platform Launches in iOS, Android and BlackBerry App Stores

– Marketers Get On-the-Go Access to Real-time Marketing Analytics Reports From Any Tablet or Smartphone –

ETAIL WEST 2013 – PALM DESERT, CALIF. – Feb. 26, 2013 – Anametrix, the first cloud-based, real-time marketing analytics platform, introduces Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone, enabling right-time marketing.

NEWS HIGHLIGHTS
• Available for download now in iOS, Android and BlackBerry formats, Anametrix Mobile App enables Global 2000 B2C marketers and publishers to visualize, interact and share real-time marketing analytics reporting from any tablet or smartphone.
• Anametrix Mobile App enables users to search for any existing reports and filter them by criteria such as campaign, region, product category, channel, department and date, enabling more meaningful decisions by focusing the scope of the analysis. Mobile app users can also create ad hoc reports by simply leveraging built-in natural language processing (NLP) capabilities. The reports are automatically refreshed with the most current data, giving users up-to-date marketing performance insights on the go. For added convenience, users can also email reports they’ve reviewed or filtered directly from their mobile devices, sharing the right data with the right people at the right time.
• With real-time access to the right data, anytime, anywhere, Anametrix Mobile App enables right-time marketing to improve campaign effectiveness, lower customer acquisition costs and expand customer lifetime value.
• Visit us at Table #720 at eTail West 2013 for a live demo of Anametrix Mobile App, as well as details on how the Anametrix marketing analytics platform increases return on marketing investment (ROMI) for Global 2000 retailers and publishers. If you’re unable to attend the event, please visit our SlideShare channel for information and customer testimonials, or contact us for a demo.
• Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. Anametrix Mobile App is included at no additional fee to clients and is available immediately.
• Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or BlackBerry mobile device. There is no software to install or manage.

QUOTES
Pelin Thorogood, Anametrix’s CEO
“Etailers and publishers succeed when they deliver the right offers at the right time on the device the consumer is using at the time. Anametrix Mobile App gives marketers anytime, anywhere access to their real-time analytics, enabling opportunities for right-time marketing that drives relevance and improves return on marketing investment.”

Gavin Heaton, Constellation Research’s VP and Principal Analyst
“CMOs are on the go 24/7 and mobile first is a key requirement. For marketing campaign insights to be truly actionable, the marketing analytics must be easily accessible on tablets and smartphones.”

ABOUT ANAMETRIX
Anametrix transforms businesses with marketing analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

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Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

Media Contact:
Elizabeth Baron
(619) 786-8032 ext. 5
[email protected]