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SAN DIEGO, March 22, 2016 – The Technology Services Industry Association (TSIA), the leading association for today’s technology and services organizations, has released another chapter preview of its upcoming book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, due to publish this May. Chapter 9 of the new book, called “The Case for Managed Services,” discusses how standing up a managed services (MS) business can be a gateway for technology companies to enter into the XaaS (X-as-a-Service) marketplace.

Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, by TSIA executives Thomas Lah and J.B. Wood, was written to provide technology companies with the industry background, frameworks, and action plan they need to grow and scale a profitable technology-as-a-service (XaaS) business. Chapter 9 of the book, “The Case for Managed Services,” details the growing need for technology companies to add a managed services offer to their portfolio, and how managed XaaS offers a stepping stone for companies migrating from a legacy business model to the cloud with the added benefit of creating a profitable new revenue stream.

“Managed services is the fastest growing service line in the technology industry,” said co-author and executive director of TSIA, Thomas Lah. “There is an immense opportunity for companies to grow their service revenue by adding a managed XaaS offer into their portfolio, and it shouldn’t be ignored.”

This chapter provides readers with a background of the trends occurring within the technology industry that are driving the need for managed services, which includes the increased demand for service-based consumption models, also known as X-as-a-Service (XaaS). With changing customer preferences for how they want to consume technology coupled with new expectations of their suppliers to provide business outcomes rather than simply technology solutions, “The Case for Managed Services,” encourages technology companies to invest in managed services offers as part of their portfolio.

“The cloud is deeply intertwined in managed services right now,” said VP of managed services for TSIA, George Humphrey. “With more companies switching to cloud business models, if your company doesn’t already have a managed XaaS offer, you’re already falling behind the majority of the industry.”

Chapter 9 of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, “The Case for Managed Services,” is available for download on the TSIA website at For more information about other books by TSIA, visit
About TSIA
The Technology Services Industry Association (TSIA) is the world’s leading organization dedicated to advancing the business of technology and services. Technology services organizations large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, exceptional peer networking opportunities, and high-profile certification and awards programs. TSIA corporate members represent the world’s top technology companies as well as scores of innovative small and mid-size businesses in four major markets: enterprise IT and telecom, consumer technology, healthcare and healthcare IT, and industrial equipment and technology. TSIA’s editorial blog, Inside Technology Services, is widely recognized by technology service professionals for providing thought leadership and insights into industry trends and best practices. Visit us at, follow us on Twitter @TSIACommunity, or connect with us on LinkedIn and Google +.

TSIA Media Contact:
Trisha Bright
Vice President, Marketing

(SAN DIEGO, CA) April 8, 2015 –, a new event management platform that facilitates and enhances the experience of hosting and attending events, hits the marketplace. The cloud-based application bridges the gap between event organizers and event goers, giving the event ecosystem an improved solution to planning and finding events. enables organizers to better market, manage, and monetize their events:

Market – Enhance event marketing with client-focused event pages and robust social media integration tools
Manage – Access valuable business insights on-the-go with mobile-optimized dashboards
Monetize – Transact in multiple currencies and improve cash flow through more frequent remittances
The self-service platform is ideal for ticketing events as straightforward as pancake breakfasts to complex marathon event registrations and everything in between. also offers a white-label mobile app to engage event goers before, during, and after the event from anywhere, at any time.

“As humans, we instinctively want to gather and celebrate,” says CEO Gregg Parise. “We believe our products facilitate that process for any person throwing an event, large or small,” he adds.


Based in La Jolla, CA, is a two-sided online marketplace uniting event organizers and event participants in a single place. Its cloud-based application bridges the gap between event organizers and event goers, giving the event ecosystem an improved solution to planning and finding events. The company launched in February 2015 and has over 70 employees with offices in La Jolla, CA, Newport Beach, CA, and Ottawa, Canada. To learn more about, visit

Media Contact:
Sarah Pease
Director of Marketing
858.652.4747 x67