Making the most of your event investment requires more than just showing up—it demands a strategic approach to storytelling. As AI transforms how content is discovered, attendee behavior is shifting, along with how brands are seen and engaged with before, during, and after the show.

Join PR Newswire for a session designed for life sciences communicators looking to maximize visibility around events like BIO while staying ahead of the AI-driven discovery shift. We’ll connect foundational press release best practices with emerging trends to help you extend the reach and impact of your event communications.

In this webinar, we’ll cover:

• Key trends shaping the trade show landscape and what AI-driven discovery means for your event content strategy
• Practical tips to make your news more visible and actionable
• How to maintain momentum and visibility long after the show ends

From pre-show planning to post-event amplification, we’ll explore how to make every moment of your event strategy work harder for your brand.