What is this event about?
This 1-hour session explores how the discipline of “Working Backwards” meets the cutting edge of AI-powered product management. You’ll learn how customer obsession, structured thinking (PR/FAQ), and AI acceleration can supercharge your product craft—helping you operate like an Ironman PM with AI as Jarvis – your suit.Who should attend?

• Product managers at any stage of their career (from aspiring to VP-level)
• Founders and startup builders looking for a practical product discipline
• Designers, engineers, and analysts curious about how PMs will evolve in the AI era
• Anyone who wants to stop drowning in Jira tickets and start building things customers actually love

What will you walk away with?

• A clear framework: how to apply Amazon’s Working Backwards to any product idea
• A practical toolkit: how to integrate AI into your PM workflow today (customer insights, PRDs, prioritization, experimentation)
• A future view: what “Ironman PMs” will look like and why they’ll replace the PMs who don’t adapt
• A few laughs: because if we can’t joke about AI taking our jobs, what’s the point?

Why me?

I’ve served as VP of Product at Dish and Viasat, leading teams that built products for tens of millions of customers. At Amazon, I drove billion-dollar bets through the Working Backwards process, and I’ve wrestled firsthand with the tension between AI adoption and the status quo inside large organizations. I bring scars from the trenches and a clear playbook for thriving as a PM in the AI age.

Why attend?

If you’ve ever wondered “Am I using AI enough as a PM?” or “How do I balance customer obsession with shiny new tools?”—this session is for you.