Gennifer Weisenfeld will discuss her new book, “The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan,” which examines the evolution of Japanese advertising design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage. She tells the story of how modern corporations and consumer capitalism transformed Japan’s visual culture and artistic production across the pre- and postwar periods, revealing how commercial art helped constitute the ideological formations of nation- and empire-building.

This Japan Zoominar @ UC San Diego is organized by the Japan Forum for Innovation and Technology at the UC San Diego School of Global Policy and Strategy (GPS). For more information on activities, as well as recordings of previous Japan Zoominars, please visit jfit.ucsd.edu.

If you have any questions, please contact GPS Events Coordinator Bev Fruto.