We’ll start with a session led by Tony Yang, Mucker’s Head of Growth, where he’ll walk through the Buyer Journey Framework—a practical approach for aligning messaging and GTM efforts to your customer’s decision-making process.
After that, Mark Lee from Mucker will moderate a panel discussion with startup founders on what’s worked, what hasn’t, and the lessons they’ve learned along the way.
Agenda
3:00–3:20 PM – Check-in & Welcome
3:20–4:15 PM – Buyer Journey Framework with Tony Yang
4:15–5:30 PM – Founder Panel (moderated by Mark Lee)
5:30–6:30 PM – Networking, drinks & light bites
Founder Panelists:
– Matthew Wright, Founder of Specright
– Ellson Chen, Co-founder of Bidbus
– Const Ivanov, Co-founder of DigiFabster
– Troy McAlpin, Founder of Atono
Whether you’re defining your GTM motion, refining product-market fit, or navigating early traction, this session is designed to give you real-world strategies and community support.
Sponsored by Cooley and Stifel Bank
Note: This session is designed for B2B startup founders. Space is limited and priority will be given to early-stage teams.
By registering, you consent to being photographed or recorded. These materials may be used for promotional purposes by Mucker Capital and partners.
