Cash, Time, Uncertainty, Risk, and Survival with John Schveibinz

• Central question: How do I keep this experiment alive long enough to discover whether it can become a business?
• Cash: Treat cash and time as scarce resources that must produce work, evidence, reduced uncertainty and reduced consequential risk.
• Concepts: Introduce burn, runway, cash flow, development cost and schedule uncertainty, opportunity cost, contingencies, failure modes, experimentation, and survival.
• Plan: carefully prioritize resources for increase in capability, evidence, risk reduction, and/or probability of success.