Know Your Customers Unblocking the riskiest parts of your business (with AI)

Every startup founder has heard “talk to your customers.” Customer discovery and validation are critical to avoiding common pitfalls and moving fast in today’s AI-driven world. But, how do you do it effectively without getting bogged down, or misled by hallucinations? This session shows how to go from risky assumptions and noisy chatter to grounded decisions that move your business forward. We’ll frame the right business questions, reveal common traps teams fall into, and practice together how to uncover evidence that drives smarter choices. Expect stories, laughs, and a clear playbook you can use right away.