Most startups don’t fail because founders can’t build; they fail because nobody wants what they’re building. The difference between a struggling startup and a breakout success is Product-Market Fit. Join us for a practical session on how to discover and validate Product-Market Fit using proven approaches from The Mom Test, The Right It, and The Lean Startup. You’ll learn how to:
- Talk to customers without getting misled by polite lies
- Test ideas quickly and cheaply before writing code
- Use MVPs and experiments to learn what really matters
- Spot the signals that show you’re on the path to Product-Market Fit
This talk is for founders, product builders, and anyone trying to avoid the trap of building “a solution to a problem no one has.” You’ll leave with actionable tools to test your own ideas and move closer to real traction.
We’ll also turn a portion of the event over to people who want to share their problems with traction, come up with a plan of action, and identify if it’s a product-market fit problem at its core!
We’ll also have an opportunity for people to introduce themselves for thirty seconds before we move into the networking session.
Agenda:
Greeting: 9:30-9:40
Interactive Workshop: 9:40-10:10
Fun Breakout Groups or Group Exercise: 10:10-10:30
Introductions & Networking: 10:30
Parking is behind the building. There will be a sign on the back door. If there is no parking directly behind the building, then it’s best to find street parking, as they will ticket otherwise.
