A great store needs great traffic. Let’s get you discovered.

This week is all about helping your future customers find you — and stick around. You’ll learn how to attract the right people using smart, approachable marketing strategies. Participants will design strategies for reducing cart abandonment and increasing LTV (lifetime value)

What you’ll learn:

• Introduction to site optimization strategies
• Improving user experience and page performance
• Tools for customer engagement: CRM, live chat, email automation

What you’ll do:

• Understand what influences customer retention and conversion rates
• Learn to audit and optimize an e-commerce site for UX and speed
• Explore tools and techniques for customer engagement and support
• Build a foundational understanding of CRM systems and data use

Registration deadline is 9:00pm on 9/26