Dovetail is a powerful research software platform that enables teams to analyze qualitative data like interviews or customer feedback, and create a centralized repository of knowledge. While many people use Dovetail (and similar tools) to transcribe interviews and create insights from highlights, this is only scratching the surface of what it can do. A lot of organizations are not leveraging its full capabilities. This workshop aims to change that. Bryan Rill, a Dovetail Expert, and Brie James, will show you how to slice and dice data with highlight tables, cluster on the canvas, create impactful stories from “atomic” insights, and link research to business outcomes. If you do it right, you’ll never be asked again to show the ROI of research. If you are an aspiring or practicing researcher, this workshop will help you level up.