The event will take place from 5PM – 10PM on Tuesday, April 1, 2014 at AMN Healthcare located at 12400 High Bluff Drive, San Diego, CA. The program features food and beverages, entertainment, special guest speakers and giveaways. This is a free event and all are welcome. For more information and to register for the event please go to

The San Diego .NET Developers’ Group is one of the oldest continuous user groups in Southern California. The group began in 1994 as a place where Visual Basic enthusiasts came to learn and share their knowledge, evolving into today’s .NET Developers’ Group. and evolved into the form. Since the beginning, they have catered to all levels of developers – beginner, intermediate and advanced levels, creating a fun environment for learning and sharing.

David McCarter
davidm [@]

Kim Smith-Rohlfs
kim [@]

WebTrends, iJento and Adobe/Omniture Veteran Will Lead Product Direction for the Award-Winning Marketing Analytics Platform

SAN DIEGO − Feb. 5, 2014 − Anametrix, the first cloud-based, real-time marketing analytics platform, today welcomes Barry Parshall, veteran marketing and analytics leader, as SVP of product management. Parshall leads the company’s product strategy to extend real-time, multichannel-analytics capabilities that enable decision support for Global 2000 marketing organizations.


    • As head of product management, Parshall will work with the Anametrix engineering, data-science, professional-services and account-management teams, as well as the growing roster of Anametrix clients, to expand and enhance the company’s analytics product offerings. Designed to give marketing organizations access to powerful and flexible decision-support solutions, Anametrix marketing analytics go well beyond dashboards. Parshall will ensure Anametrix solutions not only deliver a clear picture of historical trends but also uncover hidden correlations and recommend the path to a better future through predictive and what-if analyses.
    • Parshall has been at the forefront of emerging technologies and innovations in business intelligence, web analytics and digital marketing, having served in a variety of senior, product-leadership roles during the past 25 years. Now he joins Anametrix at an important inflection point bringing a new cycle of innovation, which enables marketing organizations to analyze multichannel data from all sources in real-time to optimize return on marketing investment (ROMI).
    • Prior to joining Anametrix, Parshall was SVP of product management for iJento, a multichannel, customer-intelligence vendor that introduced solutions at the intersection of web analytics and business intelligence. He also worked at Adobe on the flagship Omniture solutions. Earlier in his career, he was head of product strategy at WebTrends from 2001 to 2009. He also served as lead product manager for Crystal Decisions, a business intelligence firm later acquired by Business Objects, and he served as VP of products for Micro Data Base Systems.
    • Parshall earned a B.S. in Mathematics, Computer Science, from Purdue University.

Pelin Thorogood, president and CEO of Anametrix
“Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics. He was on the front lines of innovation in business intelligence and web analytics and has experienced the massive transformation in the analytics market first hand. His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”

Jim Sterne, president, Target Marketing, and founder, eMetrics Summit and Digital Analytics Association
“In the dozen years I’ve known Barry, he has been a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data and knows how to convert that understanding into valuable products.”

LinkedIn for Barry Parshall:

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit

Ten startups on board, call for applications is underway and group trips to Sunnyvale and Mexico

SAN DIEGO, CA – Plug and Play San Diego has announced February 28, 2014 as the application deadline for its third startup pitch competition. Applications are available online at:

Working in partnership with StartupCircle and other regional organizations, Plug and Play San Diego founder Alex Roudi is organizing a group trip to the original Silicon Valley incubator on February 25.

This trip will allow San Diego entrepreneurs to visit with Plug and Play Tech Center founder, Saeed Amidi, and see first-hand hundreds of startups and VCs working under one roof to grow their ventures. Amidi, an early investor in Google and other technology giants, has seen startups like Paypal and Dropbox go through his technology incubator, which is one of the largest in the world.

Since 2006, Plug and Play startups have raised over $1.8 Billion in funding. In 2012, San Diego was selected as the first Plug and Play satellite program in the United States. Other satellite StartupCamp programs are in Russia, Canada, Spain, Poland, Jordan and Singapore.

“Our program in San Diego has come full circle and continue to build momentum,” explains Roudi, “with one group of startups back from StartupCamp and raising significant funding, another group just starting their program in the bay area and the next group getting ready to be selected after the February 28 applications.”

Ten startups are now part of the Plug and Play San Diego program. Since the last pitch competition, held December 3, the following San Diego startups received $25,000 each in funding and have begun the StartupCamp program at the Sunnyvale Plug and Play Technology Center in Sunnyvale: Raynforest, REEL Qualified, Stretchr, and Intentive Communications.

The following six startups were selected in May 2013, completed the StartupCamp program in September, raised over $2 million collectively and are back in San Diego continuing to grow: eFinancial Communications, Vioozer, Santech, Tip Network, Pcsso and Rock My World.

“The bridge to Silicon Valley that we often describe is one that flows in two directions,” continues Roudi. “There is investment money that is flowing down to San Diego and a desire to explore the advantages that our region can provide, along with the fresh talent here in quality startups, educational institutions and entrepreneur community.”

StartupCircle founder Robert Reyes describes a “San Diego advantage” as, “the unique benefits that come from close proximity to Silicon Valley and strength in different sectors that complement software development, like hardware manufacturing, drone and wearable tech, action sports, health care delivery and biotech/genomics. We’re also on the border with tremendous resources for outsourcing and collaboration with Mexico.”

Reyes and Roudi led a group of entrepreneurs and investors to Tijuana, Mexico in late January and plan to continue collaborating with the startup community south of the border. This includes Mexican founders raising significant US VC funding and Mexican investors and VC groups funding US startups, and software development and hardware manufacturing options that offer significant advantage to San Diego startups and corporations from San Francisco and other metro regions.

In less than 20 months, the Plug and Play San Diego program has gained a strong following that includes So Cal entrepreneurs, investors and startup industry leaders. In January 2014, the San Diego Union Tribune described StartupCircle as “one of San Diego’s most effective organizations working with entrepreneurs” and “Silicon Valley accelerator Plug and Play Tech Center as the most public of many quiet efforts to bring early-stage investment to San Diego.”

Barbara Bry, Founder of ProFlowers and COO of Blackbird Ventures, has described, “It’s very exciting that StartupCircle is working with Plug and Play San Diego to give our up and coming entrepreneurs a great opportunity to move their companies forward and learn from the best and the brightest in Silicon Valley.”

David Hammel, co-founder of Vioozer, describes an intangible benefit of the program, “The Plug and Play StartupCamp gave us a unique opportunity to acquire ‘the language of the Valley,’ to be mentored and learn firsthand about the expectations and modus opperandi of the investment community and the locally grown startups up there. It also enabled us to learn what can be improved here in our local startup community while appreciating better the real advantages San Diego has to offer.”

About Plug and Play Tech Center: Plug and Play Tech Center is an accelerator specializing in growing technology startups. Headquartered in Sunnyvale, California, Plug and Play’s global network includes over 300 tech startups, 180 investors and a community of leading Universities and Corporate partners. Since its founding in 2006, Plug and Play startups have raised over $1.8 Billion in funding and enrolled more than 160 portfolio companies. and

Gabriela Dow (858) 735-2922 or gabriela [at]

Contact: Jenna Brossman, J. Walcher Communications

Mobile Learning Networks, Inc. Converts Traditional Tutoring Market to Online Community
$350,000 Seed Round of Funding Enables Market Launch

SAN DIEGO (Nov. 18, 2013) – Mobile Learning Networks, Inc. – a private tutoring service company revolutionizing the industry by providing a virtual, one-to-one experience between student and tutor via an iPad application – announced it has completed a $350,000 seed round of private funding.

“Private tutoring and test preparation is a large and growing market, with $60 billion spent globally,” said President Andrew Meyer, who has over 20 years of senior management experience growing software and companies, including Websense, Inc., Epicor Software, Worksoft, MSC Software and Sales Technologies.

“The market is driven by parental concerns about their children’s academic success, college admission and job prospects – combined with the lack of resources within the school systems and government-mandated benchmarks created by No Child Left Behind and Common Core,” Meyer continued.

Connected to a powerful cloud service, MLN’s iPad app allows students and tutors to collaborate virtually through tablets, providing an advanced whiteboard experience, with full audio communication, handwriting/touch input and advanced graphics. Sessions are recorded and can be bookmarked, for easy lesson playback.

“Our product’s biggest strength is its convenience factor,” said CTO and Founder Josh Roach, who was previously senior vice president of engineering and product management at Mitek Systems, where he spearheaded the development of mobile products for the banking industry, including the “Mobile Deposit” application for smart phones. “By replicating an in-person lesson with a highly interactive application, our product solves one of the major downsides to tutoring – the time wasted on commuting.”

The company has developed an exclusive, high-quality marketplace of tutors, delivering their lessons via the application. The marketplace provides a single source for parents and students to find tutors whose services are available virtually via the iPad.

MLN is generating revenue from paying customers, and will make the app widely available in December via the App Store. The service is currently available through invitation only beta.

Mobile Learning Networks, Inc.
Founded in 2012, Mobile Learning Networks, Inc. delivers a unique, interactive form of private tutoring – delivered virtually. Combining the best technology and tutoring resources, MLN brings the highest quality tutors from all over the nation virtually into customers’ homes, creating a vast community of parents, teachers and students. For more information, visit


Our company, Ikehu, Inc., with offices in Hawaii and San Diego, has received SBIR grant # IIP-1315882 from the National Science Foundation to further test and develop an iPhone app that helps people earn rewards for saving energy (“Ikehu” is Hawaiian for “energy”) during times of high usage. The goal is to stabilize the grid and allow more solar and wind energy onto it.
We are still seeking participants for the trial test of this technology which will be conducted in the San Diego area starting in late October 2013. Study participants must be San Diego residents and iPhone users with high speed internet at their home. As part of the trial, you must be willing to have an energy monitor installed in your home in the next few weeks. Participants in the trial would receive free home energy devices, installed theirs to at the end of the study) and would also earn Hawaiian airline miles.

For additional information and to sign up, please go to our web page at:
Kind regards,
Rod Hinman, PhD
Ikehu, Inc.
+1 808-989-0977

Kauffman Foundation’s Web channel is seeking nominations for the next entrepreneurial U.S. cities to spotlight on ID8 Nation

(KANSAS CITY, Mo.), Aug. 13, 2013 – San Diego’s perfect climate and beaches are more than tourist attractions; they are fundamental elements in the city’s flourishing entrepreneurial community. San Diego’s vast entrepreneurial landscape is featured today in the latest installment of ID8 Nation’s profiles of city startup communities. They can be found on the Ewing Marion Kauffman Foundation’s multimedia web channel on

“For U.S. cities striving to develop strong entrepreneurial communities, San Diego is inspiring and instructive,” said Thom Ruhe, vice president of entrepreneurship at the Kauffman Foundation. “While its startup ecosystem is unique to the city, you can find models of innovation and collaboration that other cities can learn from and apply.”

ID8 Nation’s San Diego profile explores the growth of the city’s startup community and the factors that contribute to its diversified entrepreneurial ecosystem. With startups involved in biotech, life sciences and wireless innovations to across-the-border tech collaborations, defense contracting, sports and art, San Diego’s startup ecosystem maximizes its natural resources and diverse population. Organizations featured include startup-turned-industry-giant Qualcomm; Polara Golf; Firewire Surfboards; and Spanish-language entertainment media and service provider, Busca Corp.

The next city to be profiled on ID8 Nation is Seattle. The first city featured was Pittsburgh, and it is still available, along with San Diego, on the ID8 Web channel as well as the ID8 Nation tablet magazine. The magazine, now available via iTunes, Google Play and, extends the Web channel content and allows users to interact with feature stories.

Each city’s story on ID8 Nation is told through video, with supporting prose, podcasts and infographics. Visitors are encouraged to leave comments and exchange ideas. ID8 Nation also invites nominations for cities with vibrant entrepreneurial communities for future segments.

Follow the conversation on Twitter at #ID8Nation.

About the Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit, and follow the Foundation on and

Media Contacts:
Rossana Weitekamp, 516-792-1462,
Heather Kessen, 216-574-9100,, The Adcom Group

AT&T Digital Life launches in San Diego tomorrow, Friday, July 26. AT&T Digital Life is a professionally monitored home security and home automation service that will provide remote access and management capabilities. With this new AT&T offering, San Diego residents can now protect and manage their homes securely, conveniently and remotely. AT&T Digital Life offers the convenience of a home management and automation system with the simplicity and flexibility to meet a resident’s unique needs. San Diego AT&T stores will be selling the product starting tomorrow, and locals can stop by for demos and see Digital Life in action.

Whether you need to secure your home, check in on your kids or pets, adjust the temperature, or verify that the garage door is closed, AT&T Digital Life makes it possible to do all this and more, remotely, using your smartphone, tablet or PC—regardless of your wireless or wireline broadband provider.

Including San Diego, Digital Life will now be offered in 33 markets, with plans to introduce the service in up to 50 markets by the end of 2013.
Katelyn O’Riordam

Mtell wins castrol pitch competitionSAN DIEGO (July 23, 2013) – Mtell continues building momentum as a leader in machine learning technology by winning the Castrol 20/20 innoVentures Pitch Competition held at The Standard in New York City on June 6, 2013.

The Pitch Competition took place during Castrol 20/20 innoVentures Insight Workshop, “Disruption is the New Norm: Staying Relevant in an Age of Rapid Disruption and Lower Barriers to Entry.” The goal of the competition is to recognize promising global start-ups, and to identify potential partnerships and investment opportunities with Castrol 20/20 innoVentures.

The competition included four finalists that were invited to pitch their offerings in front of both judges and audience members, followed by a brief Q&A session, and concluding with private questions from the five-judge panel. The judges, who included Executive members from Castrol, Loeb & Loeb and Braemar Energy Ventures, scored each company against six criteria, and the audience was given the opportunity to participate by distributing $10,000 in pretend “Castrol Dollars” to their favorite company. Each member of the audience was allowed to divide the Castrol Dollars between all four companies in any increments they desired, which determined the People’s Choice winner by most currency received.

Mtell was determined the overall winner for the Pitch Competition and People’s Choice, making this the first time a company has won in both categories. The prize for the competition included $10,000 in cash, as well as $10,000 in services from the event sponsor, Loeb & Loeb. The People’s Choice prize included a bottle of premier champagne.

Paul Rahilly, Chief Executive Officer of Mtell, commented, “It is truly an honor to be recognized by Castrol and the participating audience members for this award. Through the the power of machine learning, Mtell’s asset health management software solution makes machines smart, which aligns with Castrol’s future business initiatives.”

Castrol, the global leader in industrial lubricants and lubrication applications, and Mtell, the pioneer of machine learning applications for industrial equipment, are now exploring future opportunities.

About Castol 20/20 innoVentues
The Castrol innoVentures group was created as a separate unit by BP-owned Castrol Lubricants to focus on step-out innovation and new business development beyond lubricants. Their objective is to develop material businesses beyond today’s lubricants products. The group makes strategic investments in technology start-ups in a number of sectors including: next generation auto engineering; smart mobility; sustainable solutions and in technologies that help it’s industrial and marine customers improve efficiencies. They also run a broader program of open innovation, exemplified by the Castrol 20/20 challenge events in London and Shanghai in 2012.

About Mtell
Founded in 2006, Mtell is a privately held company providing software solutions for managing the health of industrial equipment. Making machines smart, Mtell plays an important role in developing the Industrial Internet. In addition to reducing risk to people safety, and the environment, Mtell is a significant contributor to equipment performance and profitability. Solutions are deployed globally in the oil and gas, mining, pharmaceutical, and wastewater industries. For more information, visit us online at


The funding for ForwardMetrics, which has launched an enterprise cloud platform that improves innovation, collaboration, communication and performance, was raised from private individuals.

“Our company is very proud to have the backing of investors that understand the power and enormous potential of our cloud-based software and fast-growing community site for consultants and business leaders,” ForwardMetrics CEO Ozzie DiVinere said. “Business will never be the same, it’s time for companies both large and small to leverage smarter tools that help them achieve goals and produce results.”

The company will use the funding to expand staffing to support its fast-growing customer base.

The company’s products include: FM Navigator: A unique platform for easily creating and executing plans for any objective. Not just brainstorming, the fastest way to build plans on the planet, then see them bought to life.

Client Navigator: A special version with a set of additional tools designed specifically for consultants and executive coaches that offer new ways to work with existing clients and attract new ones.

FM Community: A fast-growing business networking site, where executives connect with thought leaders and inspiring content to foster new business relationships and opportunities.

About ForwardMetrics
ForwardMetrics is changing how organizations achieve results. Based in Southern California, the company’s passion is helping companies grow and achieve goals. Visit or follow our social: @ForwardMetrics,, For all PR inquiries, contact Director of Marketing Andrew Hard at 917-660-5418 or email him at and Cameron Crow at


When: August 5th – 9th, 2013

San Diego Coworking Week is an opportunity for anyone to check out San Diego’s thriving coworking spaces all around the city. Each space will have special events and prizes!

5th – Monday – Blank Slate – (
6th – Tuesday – 3rd Space – ( in University Heights
7th – Wednesday – Hera Hub – ( – Sorrento Mesa only
8th – Thursday – Ansir Innovation Center ( in Kearney Mesa
9th – Friday – Co-merge ( in Downtown & CyberHive