The LinkedIn for Chefs: New Site Chef’s Roll Promotes Culinary Minds and Careers

SAN DIEGO, CA — WEDNESDAY, APRIL 9 — For savvy self-promoting chefs, it’s time to get on a roll.

ChefsrollFrom aspiring culinary minds to seasoned and celebrity chefs, Chef’s Roll is a platform where chefs can tell the full story of their culinary life with a Facebook-LinkedIn-Craigslist hybrid tool. Chef’s Roll is endorsed by top chefs including New York’s Cedric Vongerichten and David Burke and Los Angeles’ Taji Marie and Fabio Viviani.

“The quality of a chef’s online presence almost never matches the quality of their cuisine,” said Chef’s Roll co-founder Thomas Keslinke, a 13-year hospitality industry veteran. “Thus, we’re building the largest professional chef network in the world, where chefs are able to promote their talent, career achievements, unique style and more through this interactive, cost-effective and sophisticated tool. Chef’s Roll was developed out of our respect for chefs and what they do best.”

Whether they’re a Michelin-starred chef or fledgling toque straight out of the Le Cordon Bleu womb, chefs can use Chef’s Roll to showcase their work, talent and originality to potential employers, customers, TV producers and more. Early adopters from across the globe range from San Diego pastry chef Annalise Brolaski, who practices organic baking, to internationally known culinary artists, including Michelin starred Gianfranco Chiarini, master of Italian nouvelle fusion, and Javier Plascencia, Baja’s reigning king of farm-fresh food.

How Does It Work?

On Chef’s Roll profiles, chefs can enter skills and expertise; upcoming events; education and experience; a synopsis of the type of cuisine they specialize in; photos and videos; awards and accolades; client reviews; links to print, and online and television press. Technical co-founder Frans van der Lee built the platform to be easy and quick to use for time-starved chefs, while making it search engine optimized and social media friendly.

“The day after a chef’s profile goes live, it typically appears high up on the search engines,” said van der Lee. “Chef’s Roll empowers the chef to manage and curate their online professional identity and to extend the shelf life of their press and other accolades.”

The culinary tool also provides members with icons to use on other social media networks to link to their own profile, marketing and media training tips, recommended purveyors and, soon, a worldwide job/stage board.

To get on a roll, chefs and culinary students should join at Chef’s Roll profiles cost only $19 per month or $99 per year.

About Chef’s Roll

The founders of San Diego-based Chef’s Roll have always been passionate about the culinary industry, but it was only recently that they made a rather surprising discovery: the quality of a chef’s online presence almost never matches the quality of their cuisine. Working chefs often don’t have the time or budget to create a customized web portfolio, and existing job sites don’t have the tools to bring a chef’s unique skillset and experience to life. To solve this widespread challenge, Chef’s Roll was born.

“Presentation is everything” is true for all chefs, and Chef’s Roll’s mission is to advance the culinary profession by helping to promote the chefs that are making it happen. From executive chefs to culinary students, Chef’s Roll welcomes you to the table. For all PR inquiries, contact Andrew Hard at or Brook Larios at

San Diego .NET Developers’ Group Celebrates its 20th Anniversary

The event will take place from 5PM – 10PM on Tuesday, April 1, 2014 at AMN Healthcare located at 12400 High Bluff Drive, San Diego, CA. The program features food and beverages, entertainment, special guest speakers and giveaways. This is a free event and all are welcome. For more information and to register for the event please go to

The San Diego .NET Developers’ Group is one of the oldest continuous user groups in Southern California. The group began in 1994 as a place where Visual Basic enthusiasts came to learn and share their knowledge, evolving into today’s .NET Developers’ Group. and evolved into the form. Since the beginning, they have catered to all levels of developers – beginner, intermediate and advanced levels, creating a fun environment for learning and sharing.

David McCarter
davidm [@]

Kim Smith-Rohlfs
kim [@]

Anametrix Names Analytics Industry Leader Barry Parshall SVP of Product Management

WebTrends, iJento and Adobe/Omniture Veteran Will Lead Product Direction for the Award-Winning Marketing Analytics Platform

SAN DIEGO − Feb. 5, 2014 − Anametrix, the first cloud-based, real-time marketing analytics platform, today welcomes Barry Parshall, veteran marketing and analytics leader, as SVP of product management. Parshall leads the company’s product strategy to extend real-time, multichannel-analytics capabilities that enable decision support for Global 2000 marketing organizations.


    • As head of product management, Parshall will work with the Anametrix engineering, data-science, professional-services and account-management teams, as well as the growing roster of Anametrix clients, to expand and enhance the company’s analytics product offerings. Designed to give marketing organizations access to powerful and flexible decision-support solutions, Anametrix marketing analytics go well beyond dashboards. Parshall will ensure Anametrix solutions not only deliver a clear picture of historical trends but also uncover hidden correlations and recommend the path to a better future through predictive and what-if analyses.
    • Parshall has been at the forefront of emerging technologies and innovations in business intelligence, web analytics and digital marketing, having served in a variety of senior, product-leadership roles during the past 25 years. Now he joins Anametrix at an important inflection point bringing a new cycle of innovation, which enables marketing organizations to analyze multichannel data from all sources in real-time to optimize return on marketing investment (ROMI).
    • Prior to joining Anametrix, Parshall was SVP of product management for iJento, a multichannel, customer-intelligence vendor that introduced solutions at the intersection of web analytics and business intelligence. He also worked at Adobe on the flagship Omniture solutions. Earlier in his career, he was head of product strategy at WebTrends from 2001 to 2009. He also served as lead product manager for Crystal Decisions, a business intelligence firm later acquired by Business Objects, and he served as VP of products for Micro Data Base Systems.
    • Parshall earned a B.S. in Mathematics, Computer Science, from Purdue University.

Pelin Thorogood, president and CEO of Anametrix
“Our customers will benefit greatly from the deep insight, experience and passion Barry Parshall brings to marketing analytics. He was on the front lines of innovation in business intelligence and web analytics and has experienced the massive transformation in the analytics market first hand. His sensitivity to rapidly changing client needs, combined with his intimate knowhow of the latest advancements, will ensure Anametrix continues to deliver the highest value solutions to our clients.”

Jim Sterne, president, Target Marketing, and founder, eMetrics Summit and Digital Analytics Association
“In the dozen years I’ve known Barry, he has been a beacon of clear thinking and even clearer communication. He really understands the complex details of deriving insight from data and knows how to convert that understanding into valuable products.”

LinkedIn for Barry Parshall:

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit

Startup Socials Mixer San Diego March 2014

Startup SocialsStartup Socials is proud to present our MARCH MIXER in San Diego, taking place Thursday, March 13th, where you will have another opportunity to make valuable connections with 200+ fellow entrepreneurs and business partners. We are passionate about connecting and empowering people in the startup ecosystem by combine networking, no-host full-bar, and a fun informal environment.

Learn more & register now >>

  • Date: Thursday, March 13th, 8pm – 2am
  • Location: The Commons Bar, 901 4th Ave, San Diego, CA 92103
  • Cost: Save 30% with promo code TechScene

“San Diego” Advantage Touted by Plug and Play San Diego

Ten startups on board, call for applications is underway and group trips to Sunnyvale and Mexico

SAN DIEGO, CA – Plug and Play San Diego has announced February 28, 2014 as the application deadline for its third startup pitch competition. Applications are available online at:

Working in partnership with StartupCircle and other regional organizations, Plug and Play San Diego founder Alex Roudi is organizing a group trip to the original Silicon Valley incubator on February 25.

This trip will allow San Diego entrepreneurs to visit with Plug and Play Tech Center founder, Saeed Amidi, and see first-hand hundreds of startups and VCs working under one roof to grow their ventures. Amidi, an early investor in Google and other technology giants, has seen startups like Paypal and Dropbox go through his technology incubator, which is one of the largest in the world.

Since 2006, Plug and Play startups have raised over $1.8 Billion in funding. In 2012, San Diego was selected as the first Plug and Play satellite program in the United States. Other satellite StartupCamp programs are in Russia, Canada, Spain, Poland, Jordan and Singapore.

“Our program in San Diego has come full circle and continue to build momentum,” explains Roudi, “with one group of startups back from StartupCamp and raising significant funding, another group just starting their program in the bay area and the next group getting ready to be selected after the February 28 applications.”

Ten startups are now part of the Plug and Play San Diego program. Since the last pitch competition, held December 3, the following San Diego startups received $25,000 each in funding and have begun the StartupCamp program at the Sunnyvale Plug and Play Technology Center in Sunnyvale: Raynforest, REEL Qualified, Stretchr, and Intentive Communications.

The following six startups were selected in May 2013, completed the StartupCamp program in September, raised over $2 million collectively and are back in San Diego continuing to grow: eFinancial Communications, Vioozer, Santech, Tip Network, Pcsso and Rock My World.

“The bridge to Silicon Valley that we often describe is one that flows in two directions,” continues Roudi. “There is investment money that is flowing down to San Diego and a desire to explore the advantages that our region can provide, along with the fresh talent here in quality startups, educational institutions and entrepreneur community.”

StartupCircle founder Robert Reyes describes a “San Diego advantage” as, “the unique benefits that come from close proximity to Silicon Valley and strength in different sectors that complement software development, like hardware manufacturing, drone and wearable tech, action sports, health care delivery and biotech/genomics. We’re also on the border with tremendous resources for outsourcing and collaboration with Mexico.”

Reyes and Roudi led a group of entrepreneurs and investors to Tijuana, Mexico in late January and plan to continue collaborating with the startup community south of the border. This includes Mexican founders raising significant US VC funding and Mexican investors and VC groups funding US startups, and software development and hardware manufacturing options that offer significant advantage to San Diego startups and corporations from San Francisco and other metro regions.

In less than 20 months, the Plug and Play San Diego program has gained a strong following that includes So Cal entrepreneurs, investors and startup industry leaders. In January 2014, the San Diego Union Tribune described StartupCircle as “one of San Diego’s most effective organizations working with entrepreneurs” and “Silicon Valley accelerator Plug and Play Tech Center as the most public of many quiet efforts to bring early-stage investment to San Diego.”

Barbara Bry, Founder of ProFlowers and COO of Blackbird Ventures, has described, “It’s very exciting that StartupCircle is working with Plug and Play San Diego to give our up and coming entrepreneurs a great opportunity to move their companies forward and learn from the best and the brightest in Silicon Valley.”

David Hammel, co-founder of Vioozer, describes an intangible benefit of the program, “The Plug and Play StartupCamp gave us a unique opportunity to acquire ‘the language of the Valley,’ to be mentored and learn firsthand about the expectations and modus opperandi of the investment community and the locally grown startups up there. It also enabled us to learn what can be improved here in our local startup community while appreciating better the real advantages San Diego has to offer.”

About Plug and Play Tech Center: Plug and Play Tech Center is an accelerator specializing in growing technology startups. Headquartered in Sunnyvale, California, Plug and Play’s global network includes over 300 tech startups, 180 investors and a community of leading Universities and Corporate partners. Since its founding in 2006, Plug and Play startups have raised over $1.8 Billion in funding and enrolled more than 160 portfolio companies. and

Gabriela Dow (858) 735-2922 or gabriela [at]

Mobile Learning Networks, Inc. Converts Traditional Tutoring Market to Online Community

Contact: Jenna Brossman, J. Walcher Communications

Mobile Learning Networks, Inc. Converts Traditional Tutoring Market to Online Community
$350,000 Seed Round of Funding Enables Market Launch

SAN DIEGO (Nov. 18, 2013) – Mobile Learning Networks, Inc. – a private tutoring service company revolutionizing the industry by providing a virtual, one-to-one experience between student and tutor via an iPad application – announced it has completed a $350,000 seed round of private funding.

“Private tutoring and test preparation is a large and growing market, with $60 billion spent globally,” said President Andrew Meyer, who has over 20 years of senior management experience growing software and companies, including Websense, Inc., Epicor Software, Worksoft, MSC Software and Sales Technologies.

“The market is driven by parental concerns about their children’s academic success, college admission and job prospects – combined with the lack of resources within the school systems and government-mandated benchmarks created by No Child Left Behind and Common Core,” Meyer continued.

Connected to a powerful cloud service, MLN’s iPad app allows students and tutors to collaborate virtually through tablets, providing an advanced whiteboard experience, with full audio communication, handwriting/touch input and advanced graphics. Sessions are recorded and can be bookmarked, for easy lesson playback.

“Our product’s biggest strength is its convenience factor,” said CTO and Founder Josh Roach, who was previously senior vice president of engineering and product management at Mitek Systems, where he spearheaded the development of mobile products for the banking industry, including the “Mobile Deposit” application for smart phones. “By replicating an in-person lesson with a highly interactive application, our product solves one of the major downsides to tutoring – the time wasted on commuting.”

The company has developed an exclusive, high-quality marketplace of tutors, delivering their lessons via the application. The marketplace provides a single source for parents and students to find tutors whose services are available virtually via the iPad.

MLN is generating revenue from paying customers, and will make the app widely available in December via the App Store. The service is currently available through invitation only beta.

Mobile Learning Networks, Inc.
Founded in 2012, Mobile Learning Networks, Inc. delivers a unique, interactive form of private tutoring – delivered virtually. Combining the best technology and tutoring resources, MLN brings the highest quality tutors from all over the nation virtually into customers’ homes, creating a vast community of parents, teachers and students. For more information, visit


Ikehu Drive(tm) App to be Tested in San Diego

Our company, Ikehu, Inc., with offices in Hawaii and San Diego, has received SBIR grant # IIP-1315882 from the National Science Foundation to further test and develop an iPhone app that helps people earn rewards for saving energy (“Ikehu” is Hawaiian for “energy”) during times of high usage. The goal is to stabilize the grid and allow more solar and wind energy onto it.
We are still seeking participants for the trial test of this technology which will be conducted in the San Diego area starting in late October 2013. Study participants must be San Diego residents and iPhone users with high speed internet at their home. As part of the trial, you must be willing to have an energy monitor installed in your home in the next few weeks. Participants in the trial would receive free home energy devices, installed theirs to at the end of the study) and would also earn Hawaiian airline miles.

For additional information and to sign up, please go to our web page at:
Kind regards,
Rod Hinman, PhD
Ikehu, Inc.
+1 808-989-0977

‘ID8 Nation’ Web Channel Profiles How San Diego’s Sun and Lifestyle Define a Thriving Startup Community

Kauffman Foundation’s Web channel is seeking nominations for the next entrepreneurial U.S. cities to spotlight on ID8 Nation

(KANSAS CITY, Mo.), Aug. 13, 2013 – San Diego’s perfect climate and beaches are more than tourist attractions; they are fundamental elements in the city’s flourishing entrepreneurial community. San Diego’s vast entrepreneurial landscape is featured today in the latest installment of ID8 Nation’s profiles of city startup communities. They can be found on the Ewing Marion Kauffman Foundation’s multimedia web channel on

“For U.S. cities striving to develop strong entrepreneurial communities, San Diego is inspiring and instructive,” said Thom Ruhe, vice president of entrepreneurship at the Kauffman Foundation. “While its startup ecosystem is unique to the city, you can find models of innovation and collaboration that other cities can learn from and apply.”

ID8 Nation’s San Diego profile explores the growth of the city’s startup community and the factors that contribute to its diversified entrepreneurial ecosystem. With startups involved in biotech, life sciences and wireless innovations to across-the-border tech collaborations, defense contracting, sports and art, San Diego’s startup ecosystem maximizes its natural resources and diverse population. Organizations featured include startup-turned-industry-giant Qualcomm; Polara Golf; Firewire Surfboards; and Spanish-language entertainment media and service provider, Busca Corp.

The next city to be profiled on ID8 Nation is Seattle. The first city featured was Pittsburgh, and it is still available, along with San Diego, on the ID8 Web channel as well as the ID8 Nation tablet magazine. The magazine, now available via iTunes, Google Play and, extends the Web channel content and allows users to interact with feature stories.

Each city’s story on ID8 Nation is told through video, with supporting prose, podcasts and infographics. Visitors are encouraged to leave comments and exchange ideas. ID8 Nation also invites nominations for cities with vibrant entrepreneurial communities for future segments.

Follow the conversation on Twitter at #ID8Nation.

About the Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit, and follow the Foundation on and

Media Contacts:
Rossana Weitekamp, 516-792-1462,
Heather Kessen, 216-574-9100,, The Adcom Group