SAN DIEGO, Calif. (Sept. 26, 2016) – The 6th annual Art of Marketing conference (#SDAOM), hosted by the San Diego chapter of the American Marketing Association (San Diego AMA), will be held Thursday, November 3, 2016, at the San Diego Marriott Del Mar. Featuring local and national marketing experts as keynote speakers, panel discussions, and solution-finding breakout sessions, this full-day conference will draw 250 to 350 integrated marketing professionals from across the region.
This year’s theme is “Closing the Loop,” which acknowledges the importance of continuous learning and applying measurement insights to optimize marketing campaign performance and conversion rates. The conference will bring together experts from across industries to share knowledge of how to attribute marketing efforts, track consumer interactions throughout the funnel, and create an iterative strategy – all insights that are critical for allocating marketing budget and effectively utilizing resources, resulting in the best return.
“This conference is a fantastic learning and networking opportunity for mid to senior-level integrated marketers in San Diego,” said David Palmer, President of the San Diego AMA. “We are planning an incredible lineup of speakers and facilitators who will bring innovative, practical solutions and ideas that marketers can directly apply to enhance their campaign performance.”
Attendees will learn practical strategies and ideas to make smarter marketing decisions, drive traffic more efficiently and effectively, convert customers into long-lasting relationships and create a culture of continuous innovation. Session topics include how to measure and determine KPIs of a campaign, micro-moment trends in social media, marketing automation best practices, tips to create compelling video content, and more. Keynote and session speakers will be announced in early October.
Tickets are on sale now, and attendees can save over 50% on the cost of registration by becoming an AMA member. Professional development discount packages are available for companies interested in sending multiple members of their marketing teams. For more information on the Art of Marketing conference, including sponsorship opportunities and registration, visit sdama.org/aom.