National Pen is looking for a digital marketing analyst to accelerate the growth of our ecommerce business utilizing Google Analytics (GA 360). In this role, you’ll work closely with the Channel Managers to provide valuable insight into how we measure, analyze, and attribute our digital marketing efforts. You will be expected to cull actionable insights from the data and work with the business leaders to implement and monitor your suggestions.

Responsibilities

Create dashboards and ad hoc reports supporting your analysis using Google Data Studio
Monitor trends to identify funnel drop-off points using Custom GA Reports and Google Sheets
Work with Channel Managers to identify tracking opportunities on the website
Facilitate any changes to analytics tagging by working with front-end engineering team to test and deploy new tags
Track Assisted Conversions for Paid Media campaigns
Synthesize quantitive data (GA) with the qualitative data (Full Story) to identify areas of improvement
Monitor and analyze Lifetime Value of all digital campaigns using in-house reporting
Analyze Brand and Non Brand keyword performance for SEO
Ensure data integrity for the Web Analytics dataset

Job Post Details:

Pay Rate: 70-80k
Skills: Google Analytics, Data Studio, Big Query

Company Info:

Company Name: National Pen
Contact Person: Matt Browne
Address: National Pen, 12121 Scripps Summit Dr #200, San Diego, CA, 92131